packaging of Shubb products
All of our products are packaged in easily openable
and recloseable display packages.so it's no big deal to open
a package and let a cusomer handle the product. If they don't
buy it, the package is easily reclosed and looks good as new.
Our products really benefit from hands-on inspection so it is
strongly advised, as a sales technique, that the customer should
be encouraged to take the capo (or bar, or slide) out of the
package and handle it.
Retailer: Take
the products out of the package to show them!
Our products look good in their packages, but
some things about them are not apparent until someone gets them
into their hands.
Capos
It's not always apparent by sight that a Shubb
Capo is not just a screw-on capo. Its over-center locking mechanism
becomes apparent from hands-on experience. And when someone
handles the capo, they are impressed with its quality of workmanship
and design. It is a good idea to take the Shubb Capo out of
its package, or to already have one out of a package, so that
the customer can handle it.
Axys
People usually don't understand that the Axys
is a 2-piece mechanism that smoothly rotates, until they try
it. This gives them a chance to learn how easy and quick it
is to rotate with the thumb of the same hand.
Steels
Much of the appeal of a guitar steel has to do
with its feel. Our steels feel especially good in the hand,
and after handling one for a few minutes, a player is likely
to conclude that this is the right bar for them.
Transposing Guide
Its use may not be apparent until someone has
tried sliding the sliders, and sees how the keys and chords
align.
