The misconception of Value and Price

Price is what you pay for martial arts instruction. Value is what you get for what you invest. Some people are initially attracted to a martial arts school because of low price. But are they getting good value? Possibly, but probably not. We all like to get a bargain, and there is nothing wrong with that.

The problem is, some martial arts schools offer very low prices to attract students, but as a result they cannot afford to pay for qualified, certified instructors. Sometimes safety, quality, cleanliness, character development, and professionalism are sacrificed in order to keep costs down.
Students enroll in these schools not realizing that they are receiving improper training until they have wasted a lot of time and money.
Some school owners have the faulty notion that people want the cheapest price possible for lessons. They don’t realize that the real reason someone would enroll in a professional martial arts school is because they want the absolute best training available from trained and certified instructors.

When I started ASK Karate, I made up my mind not to be like so many other schools offering cheap instruction. I want to give my students excellent, cutting edge instruction at a reasonable investment. Imagine having your child spend 1, 2, or 3 years studying and practicing in a martial arts school, and then finding out that he/she has been taught bad habits and poor technique. They now have to spend months or years under qualified instructors to “unlearn” all of these wrong techniques.

So, while price can be attractive, in the long run it is not the best way to choose a martial arts school. Low prices usually mean low value.Remember! Saving a few dollars each month is a big price to pay for poor instruction, and years of wasted time and effort.