| |
In October 2001, SpaEquip Corporate Accounts conducted a Spa Trends
Survey to identify the popularity and profitability of various spa equipment and
treatments and to learn how spas are coping with this stressful time. The
survey was sent to many
Day Spa Association and
ISPA
members who are the leaders in the spa industry. The results are in and
below is your chance to see what they say you've "Got to Have" and what is a
"Passing Fad."
We thank the over 180 individuals who participated in this
survey. You can still participate. CLICK
HERE to enter your responses to this survey. You will see your
results included in the survey as it is updated periodically.
FOLLOW THE TRENDS
NOW AND IN THE FUTURE...
SpaEquip Corporate Accounts plans to conduct this survey again in
6-12 months. At that time, we will add any emerging trends and track the
current trends in spa industry. Everyone who has participated in this
survey will be asked again for their opinions. As well, we will forward
the survey to members of spa associations. If you would like to participate in
future surveys
CLICK HERE to send us an email.
AND NOW, HERE ARE
THE RESULTS OF THE SPA TRENDS SURVEY...
|
These are
the many destination, resort and day spas, consulting and
other related companies who participated in this survey (listed in random
order). |
 | Expertise |
| Erica's Day Spa |
| Amerispa, LLC |
| The Day Spa Association |
| The Spa on The Lake |
| Vineyard Creek Hotel, Spa, & Conference Center
|
| Spa del Sol & Four Seasons Caracas( unfinished)
|
| Sanctuary Spa |
| Poplar Springs |
| Atmosphere Design |
| SPA F.L.A.M. (For Ladies And Men) |
| Health & Fitness Group Intl. |
| Natural Resources Spa Consulting |
| HydroCo USA |
| The Hills Health and Guest Ranch |
| Natural Resources Spa Consulting, Inc. |
| Sylvia Planning and Design |
| Tamaya Mist Spa, Hyatt Regency |
| Spa Camp, Inc. |
| Ventana Inn and Spa |
| Soulscape Salon, Spa, & Tanning Studio |
| LaRay's Day Spa |
| Canyon Ranch |
| JGL Inc. Spa Consulting |
| The Stress Busters' Health & Wellness Center
|
| Oasis Consulting |
| Health&Fitness Institute |
| Premier facial plastic surgery |
| Elysium Spa |
| The Lodge at Skylonda |
| Auberge Resorts |
| Avicenn Spine & Joint Institute |
| AromaSpa |
| Lassthetic Salon and Spa |
| Aphrodite Spa |
| Bodyspa - Day Spa And Wellness Center |
| European Wellness Center, Ltd |
| The Spa at St. Tropez |
| Ultimate Skin |
| The Crossings Wellness Spa |
| The Spa at Marriott's Harbor Beach |
| The Greenbrier Spa |
| Mobile Massage Works |
| Natural Resources Spa Consulting Inc. |
| Wheaton Sport Center Spa |
| Escape for a Day Spa |
| Pure Reflection Spa for Wellness |
| Body&Spirit |
| Ultra Spa (10 locations) Sandals & Beaches Resorts
Intnl. |
| Wintergarden Spa |
| Strong House Spa |
| The Spa at Silverado |
| The Grand Floridian Spa & Health Club @ Disneyworld
|
| Spa/One |
| St. Regis Aspen |
| A Touch of Health |
| Sonoran Spa and Fitness |
| Polo Club |
| Bodega Bay Lodge & spa |
| Spa Nordstrom |
| relax.now day spa |
| Red Mountain Spa |
| Ponte Vedra Inn & club |
| Aspen Club & Spa |
| Aveda Corporation |
| Mandarin Oriental |
| Spa Sydell |
| The Ritz-Carlton Spa, Half Moon Bay |
| Moonlight Spa |
| Sol Day Spa |
| Ten Thousand Waves, Japanese Health Spa |
| AvantGard Day Spa |
| Bodyworks |
| Five Seasons Day Spa |
| The Spa at The Hotel Hershey |
| D. Lauati Salon and Day Spa |
| Aesthetic Dimensions |
| Gauthier Total Image Spa (2 responses) |
| Yibreen International Ltd |
| Bodyjoys Day Spa & Salon |
| Golden Door Spa at The Boulders Resort |
| Pmni Tucson National |
| Nefertiti Spa |
| Luxe |
| L'Espace Yon-Ka Paris |
| The Woodhouse Day Spa (2 responses) |
| Hyatt Hotels and Spas |
| Spacifically |
| Daired's Spa Pangea |
| Country Club de Villa |
| Spa at Norwich Inn |
| It's Only Natural (2 responses) |
| The Sandhill Spa |
| The Greenhouse |
| Sunset Beach |
| Gloria Harmon & Associates |
| Sanibel Harbour Resort & Spa |
| The Spa at The Inn at Bay Harbor |
| Spa One |
| Charleston Place Hotel (Orient Express co.)
|
| The Health Spa at Meadowood Napa Valley |
| Glen Ivy Hot Springs Spa |
| The Spa at West End |
| Gurney's Inn |
| Salon & Spa Consultants |
| Adam Broderick Salon and Spa |
| Turnberry Isle Resort |
| Oaks At Ojai/Palms at Palms Springs |
| Magazine: Salon Today |
| Nata European Day Spa |
| Monterey Plaza Hotel and Spa |
| Allegria Spa |
| Asian Health |
| Spass Consulting |
| Serenity The Rejuvenating Day Spa Inc |
| Spa Struck |
| Bodicures Ltd. |
| Betty's Bath & Day Spa, |
| A-DEVA Day Spa |
| The Spa at Mandarin Oriental Hyde Park |
| ESPA International |
| Venus Spa @ CuisinArt Resort & Spa |
| Diplomat Country Club and Spa |
| Princess Cruises |
| Spa de LaCour |
| Spa Gregories |
| Champneys |
| St. Regis Hotel & Spa |
| WTS International |
| Sonoma Mission Inn & Spa |
| TCJ Spa |
| Barton Creek Resort & Spa |
| Canyon Ranch Health Resorts |
| Sanctuary Spa & Salon |
| Casa del Mar Spa |
| Diplomat Country Club & Spa |
| JAMU Asian Spa Rituals |
| Davida Salon & Spa |
| Four Seasons Resort & Spa |
| Sanctuary Day Spa |
| Spa at Pebble Beach |
| Rose Pond Day Spa |
| Bliss, SUNDARI Spa |
| Intermezzo Day Spa |
| Zip-a-Dee's |
| Serenity Spa |
|
Here is a listing of the job titles or positions our
participants hold:
Response to: "What is your best selling Massage Service?"
Other best selling Massage treatments included:
| Massage with the feet only using a balance bar for the
technician |
| Thai Massage |
| Sports Massage |
| Water Massage |
| Couple's Treatments |
Response to: "What is your best selling Facial Service?"
Other best selling Facial treatments included:
| Rosehip |
| Myofacial |
| Dead Sea Mud |
| Rejevenating |
| Collegen |
| Fourlayer |
| Dosha specific with raw products |
| Luxury |
| Anti-aging |
| Champagne |
| Balinese |
| Customized to each customer |
Response to: "What types of skincare equipment do you use?"
Response to: "What is your best selling Body Treatment?"
Other best selling Body treatments included:
| Mango Sugar Glow |
| Chamomile Scrub |
| Pumpkin Body Peel |
| Vitality Vitamin Wrap |
| Rose Body Wrap |
| Hydra Quench |
| Have Lava |
| Sea and Flowers Scrub |
| Bride's veil (honey, sugar, lemon wrap) |
Response to: "What is your best selling water therapy
treatment?"
Other best selling Water treatments included:
| Whipped Cocoa Bath |
| Sulphur Water Soak |
| Watsu |
| Spa Kurs |
| Water Massage with Handheld Hose |
| Asian Baths |
| Soaking Baths with Signature shower. |
Response to: Did we miss it? If you said, "Other, it's
not on this list" on any of the last 5 questions ... please state you best
selling treatment here:
| Facials, Anti-aging |
| In Venezuela the "Bride's Veil" treatment is very
popular... exfoliation with honey, sugar and lemon juice, then a mud wrap
and finally an aromatherapy massage for beautiful soft skin for the
honeymoon... |
| HydroQuench Body Treatment It could be considered
a glow - but it does not use mechanical exfoliation - it is a "cream"
treatment. |
| Signature Rosehip Facial |
| Spa sampler |
| Custom treatments; Mango Sugar Glow. |
| Watsu is our best selling and only water treatment.
|
| Myofacial release, steam/sauna treatments |
| We offer a custom designed massage. It is based
on Swedish style massage however aromatherapy, trigger point therapy, deep
tissue, use of two or three hot stones, oriental style massage (Amma &
Shiatsu) etc... may be incorporated depending on therapists evaluation
and/or client's individual requests. |
| The Greenbrier soak in sulphur water, steam, scotch
spray and swiss shower, followed by a 30 or 50 minute massage |
| Dead Sea Mud Facial |
| Wet steam, then hands on water with wet treatments
|
| Massage Medley -- this employs a mix of modalities,
customized to the guest's preference by the massage therapist.
|
| Using a regular water wand and wet treatment table, our
Chamomile Scrub is our best selling water treatment. |
| Self-Renewal Face and Body Treatment |
| Aromatherapy |
| Pumpkin Body Peel |
| 55- minute rejuvenating facial and 85-minute Indo-Asian
|
| Collagen Facial |
| Deep Cleansing Facial |
| Water Therapy ... Whipped Cocoa Bath done in a
whirlpool soaking tub |
| Deep Tissue Massage |
| Scrubs with Vichy shower. |
| European seaweed body mask. (Based on the traditions of
European thalassotherapy. It helps to relieve stress and invigorate sore,
stiff muscles.) and
Colon Irrigation with wheat grass juice implant |
| Shirodarah Scalp and Vitality Vitamin Wrap |
| Four Layer Facial |
| Rose Body Wrap |
| Luxury Facial |
| Aromatherapy facial |
| Signature Spa Treatments |
| Our best selling body treatments are when the guest
just books out time and then the treatment is completely designed by the
therapist to personally suit the guest. |
| Anti-aging facial |
| Champagne Facial |
| Best selling facial is a customized facial...booked by
the hour & add-on charges for specialized masks |
| Spa Treatments at Homes: JAMU Massage, Thai Massage,
Javanese Lulur, Asian Baths, Java Lava, Sea & Flowers Scrub, Bali Spice
Scrub, Balinese Facials, Asian Foot Wash |
| Best selling water treatment includes a soak tub and
signature shower |
| Fusion Massage: a combination of Swedish, Deep Tissue,
Ayurvedic and Thai, along with aspects of polarity, reiki and yoga.
Offered at 60 and 90 minutes, 2-handed and 4-handed. |
| Neem Facial: a customized (dosha-specific) treatment,
incorporating raw ingredients (herbs, botanicals and essential oils) and
SUNDARI skincare. This is a multi-layered treatment that includes
hand-blended massage oil, scrub, 2 masks, along with a tremendous amount
of massage and a hiar and scalp treamtent. |
| Amalaki Body Scrub: hand-milled almonds and amalaki (a
combination of dried Indian fruits, that are rich in anti-oxidants)
provide the base of a full-body exoliation that includes a Vichy Shower
treatment. |
Response to: "What is important to you when buying spa
related equipment?"
Response to: Rate the following types of equipment...
(Please note: The yellow line does not indicate a trend over
time but rather should be viewed as a "tipping of the scale" towards the GOT TO
HAVE IT or PASSING FAD side.)
Response to: Name how spa equipment may have had a
POSITIVE EFFECT on your client's experience:
| Even though I don't have a hydrotherapy tub, I have
referred my clients to one at another day spa in town and they love it. They
love the variety of treatments available with the tub. |
| Best for relaxation is the rotary brush, best for aid in a
facial is the steam unit. |
| Vichy Showers... they are very relaxing, totally pampering
and beats having to get up from the massage table full of mud etc. to rub
yourself clean in the shower. |
| Hydrotherapy tub for its effectiveness in feeling and
results |
| I like to use the High Frequency but only when needed - not
every client needs it. |
| I think the SoftPak is the best experience for the guest.
The thermal electric blanket is also great as a less expensive resource. |
| Hydrotherapy tub is kind of a novel thing, alot of spas
don't have them so guests find it different and relaxing. Paraffin foot
bath because of softening results on skin. |
| Lucas Championniere Atomizer: it adds a unique feel to our
facials and is super hydrating, which is very important to our clients in our
desert setting. |
| On hands the best - clients need more touch experience
instead of machines. clients are missing out on the affection! |
| Custom designed co-ed hydrotherapy pools--fun and unique
|
| Woods lamp because it enhances the consultation with a
visual |
| By far the steam unit. it relaxes the clients, warms them,
and helps a lot of them with sinus problems. and my acne and deep pore clients
love it because it makes extractions painless. |
| Hot Cabbies in all rooms, Facial/massage tables and Hot
Stone Roasters |
| Ultra Sonic Treatment they work and bring great results
|
| The steam capsules are a big favorite with people with sore
backs, and any sports injuries. Also the O2 bars are popular with everyone.
|
| Full Function Skin Care Machine during facials. Sets
us above what client has previously experienced. Most other Day Spa's in
our area do not have any equipment. |
| Client's comment on our comfortable large roomy massage
tables and facial beds. Technicians are also very pleased with these
products. |
| Personal steam unit used prior to body treatments allows
for privacy for the guest and allows provider time for set up and preparation.
|
| Our guests seem to truly appreciate the hands on approach
and not so much diverse equipment. |
| The shower; after the mud wrap or salt glow my clients can
wash off quickly and resume treatment with little interruption. |
| Soft Pak system |
| The steamer for facials because of the "feel good" aspects,
Our Pedicure chair that does everything but pay your bills for you and last
but not least the Microdermabrasion machine because it does more for the
clients skin than ever before. |
| Microdermabrasion because it gives instant results on the
first treatment and spectacular results after a full series. |
| Aromatherapy diffusers...... first impressions are lasting
ones.... and their sense of smell is positively affected the minute they enter
the spa..... they ALWAYS comment on this, and request information on how to
duplicate this at home.
The other important piece of equipment would be my Therapist's hands!!......
always the highlight of any service.... and they rarely break down!!! |
| Electric tables and pregnancy options because of the
convenience and comfort for the client |
| Hydraulic massage tables, Manicure/Pedicure Chairs, Facial
Equipment |
| The pedicure throne has been very popular. |
| The Vichy shower |
| Heating blanket for absorption of kelp and mud is very
nurturing. |
| Vac/Spray and wood Lamp unit( skin scanner). The Vac/Spray
which is much more pleasant, as oppose to manual extraction. Also, a
full manual extraction like we did in the past is not what customer expect of
a spa experience. I like also the skin scanner where the client can
actually see their skin as we consult with the specific needs of our clients. |
| Steam tent...few spas offer it ..clients prefer it to
plastic sheets. Also microdermabrasion because clients see an immediate
result. Also the skin scope really helps sell microdermabrasion |
| Hydrotherm offers a positive guest experience: warm,
cushioned, nurturing comfort |
| A towel warmer - keeps temperature even, and guest cozy.
Also the oil warmer and heated blanket. |
| The Vichy shower because guests love the way it feels on
their body. |
| Vichy Shower- We are the only Spa in the area that has one.
|
| Vichy shower. Everyone loves it and it is in many
cases the first time for most of our guests. The NEVER forget once
they've had it!
|
| We're pretty basic. A comforatble face cradle and quiet,
smoothly-working table mechanism. Strong jets in the Hot Tubs. |
| Hydraulic Massage tables |
| We do not use the standard equipment. We do, however,
use specialized products and services for great skin care. |
| Hydraulic lift massage tables offer flexibility for the
therapist to perform a service in any room at a moments notice
most spa equipment noted above is expected in a resort spa |
| Oxygen tank and microdermabrasion machine--both provide
immediate, noticeable improvement in appearance of skin (healthy glow)
|
| Microdermabrasion |
| Microdermabrasion |
| People/staff have more impact on clients than equipment
|
| Vichy shower- People love the feeling of relaxing on a
table and having someone else cleanse there body. The combination of
warm water and the scrub make a wonderful experience. |
| Steam with facials also wet treatments done in a dry room. |
| Multiple pieces of equipment including electric tables,
swiss showers, hydro tubs, etc |
| Really our guests love our Hyrdotherapy rooms (Hydro-Tub
room, Vichy room & Swiss Shower area). We also get great reviews about our
couple's massage room with a fireplace and our couples, private pedicure room.
|
| Steam Canopy with Vichy (We are a health clinic that offers
this service, not necessarily classified as a "spa" of sorts.)
|
| I'm generalizing here as I have several clients.
Seems that microdermabrasion is generating business for my clients. Also
laser hair removal is heating up. Clients partner with a certified
doctor to do the treatments. |
| Facial Tables, Massage Tables and new Pedi Thrones. |
| Hydrotherapy tub and Vichy--they are a tougher seller but
so content. |
| Hydraulic Beds and Pedicure Spa. They help our
Seniors get on/off bed easily. The same is true for getting in and out
of the pedicure spa. Residents like the ease and feel. |
| Vichy shower, therapeutic effect, relaxing, new experience
for most of the people. |
| Our complimentary steam rooms in locker areas, our foot spa
in pedicure area, hydraulic beds in treatment rooms, hot towel cabis for
treatment rooms. |
| Portable tables for roof top beach massages, we just bought
2 hydro tubs to add more deluxe services. |
| Electric massage tables - ease of change of room therapist,
and very accommodating for clients. |
| Human Touch - people need the reassurance of hands and
confidence. The power of human touch is awesome. Clients love it.
|
| We have shiatsu massage chairs in our waiting area. Guests
love it. Hydro tub and Vichy shower as well as a signature shower.
|
| The Vichy shower adds a new dimension to body treatments
and is a unique experience for many guests. |
| The uni-pack and spa hot cabby and the heated blankets for
herbal wraps. They are so popular because it adds a sense of comfort for
guests during their treatments. |
| The warm pulsating water of the Vichy shower make our scrub
treatments wonderful.
The hydrotherapy tub is an integral part of our Kur treatments.
Guests love the footbath and heat/massage elements of our pedicure chairs.
|
| Chromapunctor and Biodraineur for state of the art
treatments also The hydrotherapy tub for the utmost comfort and pleasure in
Balneo. |
| I do believe it is important to be knowledgeable about all
the latest equipment and incorporate it into a menu & spa if that is the spa's
philosophy - if it is more naturopathic, hands on ... organic then a more
holistic approach is in order. |
| Steam canopy--it's a refreshing treatment. |
| Hydraulic Tables because we can adjust the height of the
client during the treatment to get the best leverage for the specific area
being worked. |
| Hydrotubs, quality skin care units, and multipurpose
electronic beds. |
| Herbal linens and hot stones. The concept of time so
that we are able to tailor treatments to the clients. |
| Hot towel cabinets and heated blankets as they enhance the
treatment and allow the guest to have a warm and pleasant experience.
|
| Our Hydrotub, because of the many jets and the programs.
|
| We only use one type of equipment. It is high
frequency.
|
| Steamer/hi-frequency/micro-dermabrasion/celulite/paraffin
All are treatments that have instant visual or sensory results. |
| Steam room, Massage Chair - nice amenities which set us
apart. |
| We only use equipment when specific to a product houses
treatment which has a positive impact on the experience as it makes it
different, special and this is the reason that the guests book the treatment
in the first place. |
| Electric massage tables allows for the therapist,
regardless of size, to get a better vantage point while massaging the guest.
Also, the use of high grade eucalyptus oil injection into the steam room
allows for higher levels of relaxation and the clearing of the respiratory
passages. The use of hot towel cabinets in each massage room has added to the
positive experience for our guests. |
| SoftPack system... because it's such a unique feeling
|
| Everyone loves the Vichy Shower w/ body treatments
|
| Lymphobiology - drainage, chromapuncteur - elasticity,
Biostimulateur, Softpack System -relaxation, skin moisturing & detox.
Hydrotherapy Tub - relaxation, contouring, sports relief, lymph drainage,
Swiss shower - stimulation, Vichy shower - relaxation, stimulation, Soaking
tubs w/out jets |
| Vichy shower-they love anything that's warm!! |
| The Pedi spa chairs for manicure and pedicure. Because it
gives them the chance to relax and almost go to sleep while they have their
pedicure or manicure |
| Vichy Shower, Hydraulic Tables, and Hydro Tub |
| Healing Hands & Hearts, Very well educated therapists, and
unique spa products. |
| Comfortable massage tables |
| Soft wrap tables, hot caddies in the rooms, Vichy showers,
hydraulic tables, hydraulic facial tables. |
| Lap Pool........pre or post treatment,guests love it!
|
| The basics...good quality facial steamers and hot towel
cabinet, comfortable treatment beds...equipment should be reliable and
relatively easy to use, so their benefits are maximized |
Response to: Name how spa equipment may have had a
NEGATIVE EFFECT on your client's experience:
| I have referred my clients to have Vichy shower treatments
at other day spas in town, and they have come back very negative about those
services over and over. After surveying what happen, I have determined it was
a poor service due to poor training. |
| Many guests tell horror stories about the vac/spray unit.
|
| Hydrotherapy tubs... not popular here as people can be very
squeamish about getting in a tub that's not in your own house. |
| I do not advocate the use of the vac-spray. (The
vacuum can cause capillary damage if used improperly.) |
| Vichy showers and Swiss showers. The temperature
setting and consistency is always a challenge. Not to mention guests
body temp (chilled) after the service. |
| Hydro tub has caused some problems with people trying to
get out , especially large people Also, sometimes a little overcome by heat,
etc. |
| Soft paks and Hydrotherapy tubs that are not used properly
by the tech because of lack of training from spa management and ownership.
|
| Vichy shower: poor design of unit and room, also lack of
understanding from a client perspective as well as a proprietor perspective.
|
| Equipment that is too noisy, use hands on but have
machines. too impersonal! |
| Hydrotherapy equipment that looks too clinical and does not
feel 'vacation-oriented'--has been a turn-off for some guests and
owners. |
| Endermologie- too hit or miss. |
| Steam rooms that don't work consistently. Very
frustrating for guests. |
| Swiss shower -- too weak. Scotch hose -- too weak as
well. |
| Clients state that they love all of the equipment that we
have. They can't believe that we have so much equipment and offer so
many services in our rural area. They state that these things are not
available in cities close to them (defined as a 200 mile radius). |
| I tried to save money and made the mistake of purchasing
cheap multi function facial equipment which was always breaking down.
This was very frustrating and in the long run cost more because of the
downtime, since machine was always being repaired and company did not offer a
loaner. Also was an embarrassment to me for staff and clients to see
this.
|
| Vichy shower. Difficult to regulate temperature and
keep guest warm |
| I would like to think that my clients have not had an
opportunity to have a negative experience, however the Stone Massage never
went over real big. They all went back to deep tissue or Swedish. |
| The crystal based microdermabrasion machine. It was
gritty, clogged a lot, and results were inconsistent. |
| Hydrotherapy tub, and steam room are constantly breaking
down in all properties..... and can be very disappointing to the guests.
|
| We are a therapeutic facility with very little extra
equipment, we are mostly hands on. |
| Jacuzzi Tub, Hydrotherapy tub; mostly because they do not
understand it's use, or because it is the wrong size for very large or very
small guests. |
| None really except we have chosen to not offer high
frequency because of noise issue and we can really achieve similar results
with specific products( soothing and disinfecting) |
| Galvanic. Takes to long to be profitable.
Estheticians and clients do not always feel comfortable with it. Woods
lamp... not really necessary. |
| Facial Machines: When they malfunction and are not made
well and break-down frequently cause a challenge to the esthetician as well as
the guest. |
| Steam generator - not a good steam producer - too much
water in the steam so it's too wet. |
| Electric equipment that has had technical difficulties.
|
| We have had negative input because we do not have the
micro-current equipment for facials. |
| Standard tubs many guests are too short for the standard
whirlpool tub We had to find a footrest for these people. I am not referring
to a hydrotherapy tub in this case. |
| Expensive equipment. Customers love hands on
treatments with creative combinations. |
| Vichy- because of the demographical location of my spa
(busy people + mostly cold 70% of the year). |
| Sound of the pedicure thrones and poor ventilation around
nail area. |
| Wet table that is unstable and difficult to get onto also
loud hydro tubs are not pleasing to anyone |
| Pedicure chairs due to noise. |
| Back wash bowls are not designed for the Senior population.
The chair is to low and people have a hard time putting their head back
especially if they have curvature of the spine. |
| Never have used our hydrocollators - maybe we don't know
how to use them, but they have not been used. |
| Old hydro tubs always breaking down having to tell guests
we can't provide service |
| Steamers that break and spritz on clients - negative for
obvious reasons! |
| Vichy Shower - Did not produce a feeling of relaxation as
much as the hydro does. |
| The Vichy shower in the first spa I developed never paid
for itself, so I wasn't happy about the investment, but the clients thought it
was "ok" |
| Vichy shower, delivery can be cold on first contact.
|
| Hot Oil warmers - take too long to heat up the oil. As we
use different oils to suit the guest. |
| Sound of steamer turning off |
| Hydrotherapy Tub - no perceived value. |
| A leaking Vichy shower or facial steamer because no one
likes drips! |
| Hydraulic tables have gotten stuck on us about 8 times and
outside people have had to come in to fix. |
| Broken down facial equipment |
| Hydrotherapy tub is totally underutilized |
| Without the knowledge of proper installation and usage, the
Vichy Shower is rather useless. Also hydrotherapy tubs need to be
accompanied by an active hands-on treatment protocol, otherwise their
effectiveness/value is questionable. |
Response to: Name your most profitable treatment...
| Deluxe facials, Stone Massage, Waxing |
| Couple's massages |
| Massage (19 responses with exact match) |
| Facials (6 responses with exact match) |
| AntiOxidant Therapy treatments. (Similar to
Vitamin C facial - but ONLY sold in series with a take home regimen of
products as part of the treatment) |
| Swedish Massage are still the best. Tried and
true, nothing tops the traditional. |
| Hydrotherapy, Wet Room Treatments |
| Rosehip Wraps and Facials |
| Body glow, herbal wraps, and dry brushing |
| Spa sampler, a head to toe group experience done fully
clothed - team building |
| Waxing, manicures, pedicures, spa parties |
| Massage and facial |
| Deep Tissue and Injury Rehab Massage and Bodywork
|
| Chemical peels, microdermabrasion, oxygen facials
|
| Glycolic facial series, diamond lift facials and body
treatments. |
| Classic Oil Massage |
| Ultra sonic treatment |
| The oxygen bars, portable oxygen bars |
| Waxing |
| Facials, body wraps & hydrotherapy treatments
|
| Skin care facials, microdermabrasion, laser hair
removal |
| Body treatments |
| Mud wraps/ Full body massage/ exfoliating salt glows
|
| Massages still the traditional tried and true
|
| Massage, Hair Color |
| Microdermabasion, waxing, make-overs because of
resulting cosmetic sales. |
| Laser Hair Removal |
| 1) Massage 2) Facial |
| Massage therapies, hair braiding |
| Salt Glows, Hot Stone, all other massage |
| Swedish Massage, Instructional Massage,
Manicure/Pedicure, Aromatherapy Baths |
| Hair and Nails |
| Oxygen Facial |
| Luxury 90 min facial, yogurt body wrap w. steam &
massage |
| Red Rock Therapy and Red Mountain Revitalizer
|
| Cellabrasion epidermal renewal system
Hot Stone Massage |
| Therapeutic Massage (muscle specific/deep tissue)
|
| The Hydrotherm Massage |
| Spa pedicure, personal training, hydrotherapy and
massage |
| Aromatherapy Oil Wrap |
| Masters massage, Indo-Asian spa treatment, Hot Stone
massage |
| Any Skin Care treatment because of retail involved
|
| Hair removal, Microdermabrasion, Body
Treatments, and Facials |
| Deep Tissue Massage, CVS Lift facial
|
| Microdermabrasion, Oxygen Facials, Waxing, Hair
Coloring |
| Oxygen Facials |
| Glycolic Acid Treatment/facial |
| Hair Color/Chemical Services |
| Aromatherapy |
| Nefertit Signature Body Treatment (It will help to
achieve the lasting inch loss, recondition and firm the skin, treat the
cellulite and contour the figure) |
| Hot Stone Therapy, Massage |
| Massage is most profitable followed by Scrubs and then
Facials |
| Jacuzzi, Swimming Pool, Sauna, Massages, Body Gym
|
| Massage by Independent Contractors |
| Facials are most profitable is staff is properly
trained to sell retail |
| Sea Spa Pedicure, Therapeutic Massage |
| Hot Stone with Shea Butter, Facials |
| Hair Styling |
| In room massage, Ayurvedic Services |
| Live cell facial, moor mud pedicure, apricot body
polish |
| MoorMud Bath, Salt Glow, Any massage |
| Body treatments |
| Waxings, Microdermabrasion, |
| Signature Treatments & massage |
| Enhanced European Facials (with added treatment), Deep
tissue or hot stone massage. |
| Massage treatments will always lead the list on
popularity and profitability. |
| Chroma Face Lift and and Tao Massage |
| Seaweed Body treatment |
| Massage since there is little product costs
|
| Microdermabrasion (2 responses) |
| Rejuvenation package=30 minute wrap, 60 massage, 30
salt glow |
| Waxing, massage |
| Hairstyling, skin care |
| Personal training and time |
| Ayurvedic Treatments |
| Swedish Massage |
| Massage Therapy |
| Massage/hair/microdermabrasion |
| Massage, Massage, and Massage |
| Champagne Facial & River Rock Therapy |
| Facial treatments (all types) |
| Watsu, Deep Tissue, Classic European Facial
|
| Facials and Hair Care |
| Massage, scrubs, hydros, mani's & pedi's, Stone
massage, Stone Pedi, & Stone Facial, Chromobiolift facial |
| Waxing & salt glows |
| All type of massages including the aromatherapy massage
and the shiatsu |
| Swedish Massage, Deep Cleansing Facial, Chamomile Scrub
|
| Massage, water treatments using non therapist staff
|
|
Response to: Rate the following types of
treatments...
(Remember: The yellow line does not indicate a trend over time
but rather should be viewed as a "tipping of the scale" towards the GOT TO HAVE
IT or PASSING FAD side.)
Response to: In light of the tragic events of Sept.
11th, tell us what (if any) additions or changes you've made to your menu and
why...
| I had a Feng Shui Consultation done on my spa in order
to make it more peaceful and balanced, since I feel my clients are going
to want a more safe and restful place to come to. |
| More pampering more subdued |
| More focus on the serenity and peaceful overall feeling
inside the spa, and on stress release treatments. Also important to give
more training to the staff to be there to listen to whatever the client
needs to talk about. |
| My spa is located in NYC and we have re-focused our
efforts accordingly. Clients now, more than ever, need relaxation and
comfort. |
| I feel that stress reduction is becoming more important
than ever before. The trend will be focused on healing even more than the
past year, beauty will continue to be a "side-line" benefit of spa-ing.
|
| Marketing has been retargeted to regional. |
| For our clients that have been loyal we give discounts.
And since most of these people work in the hospitality, real estate, and
airline industry these price breaks allow them to keep up their
treatments. we also added an armed forces discount of 20%. A lot of the
women and some of the men who have to watch their loved ones go off to
battle are really taking advantage of the more relaxing spa service. Some
spouses have even brought products to send to their loved ones abroad.
|
| No menu changes; however, we have changed the
positioning of our resort. For example, instead of focusing on the resort
being the perfect place to pamper yourself and de-stress, we are focusing
on it as being the perfect place to revisit spirituality issues and
reconnect with nature. Also, it is a small and safe place to be.
|
| Advertise stress reducing services - Massage
|
| Maximized our stress relieve treatments, soft music,
etc |
| No new services added. However, I am trying to start a
support group for Mother's of Active Duty Service Personnel. I plan to
have them meet in our multi-purpose room at our Day Spa. Plan to arrange
for speakers and discounts on Stress Reduction Services.
|
| We are offering a promotion to help the widows of the
firefighters. Choose from a selection of packages and 10% will be donated
to the heroes of New York. As we help everyone relax from all the sadness
and stress we will help the widows at the same time. |
| None, we continue to offer services for pampering and
relaxation. |
| We have just started an a campaign stressing the
importance of de-stressing during these unpredictable times. |
| Offering a donation for each bottle of OPI's New York
City Collection (last year's fall colors) to disaster relief. |
| Our business has increased because of the need for a
safe and restorative environment, so no changes needed. |
| No changes to menu, only emphasis on reduction of
unnatural stress, communication with therapists that NOW is the time when
we can make a huge difference in people's life's. This is what we do
best! |
| We have not made any changes or additions to our menu.
We are trying to provide great services in the same consistent way as
before the attack. |
| We have not made any change to our menu's but had
counter sign made and phone campaign offering special anti-stress and
relaxing treatment and products at special prices. |
| We added an All American facial and donate money to the
red cross for every facial purchased |
| Our business has actually increased, we find people are
traveling less and spending more close to home. Our Spa is open to the
public and does not rely on hotel business alone. |
| We donated treatments/massage to our NY Heroes that
needed nurturing.
Also--donated money from product sales to organizations to directly
benefit the victims of the New York tragedy. |
| We've given special rates on most popular services for
guests. |
| We are giving a local % discount on all services,
because the phones have stopped ringing. |
| Based on our location (an easy 3 hr drive from NYC), we
will be adding a Stress Relief package targeted for these guests
|
| We intended to raise some of our prices (for the first
time in 3 years) but cannot do so because of worsening economic
conditions. |
| Stress reduction |
| People seem to purchase the general "maintenance"
services more often than the specialty, faddish ones. |
| We have made a special package in the hotel "Raise your
spirits package" Just for the month of October to bring in guest. Great
room rate 50% off Massage or facial (50 minutes) any 25 minute treatment
great rate- 40% off Restaurants- Apple pie given to each guest Flags-
given to guest. |
| Offering different services at extended pricing (I.e. -
an after "5" Massage that includes a stress reduction therapy and dinner
from our Cafe' Also allowing our loyal clients of several years to have
accounts where payments can be on hold. |
| Retreat weekend schedule once a month, highlighting the
whole family, teen treatments |
| Just makes it easier to champion our vision and mission
and for others to share in it. |
| We haven't added anything, however, massage visits are
up. |
| More energy work and more healing circle classes since
we're getting plenty of people that need healing since we're a 2 1/2 hr.
drive from the city |
| We have put a message on hold applauding the benefits
of massage and how this service can help reduce stress - especially in
light of how present world of affairs. |
| We've always been in the business of caring for people
and did not do anything different or trendy as a reaction to the terrorist
attacks. |
| None as of yet, but planning a new anti-stress service.
|
| We are developing a package which will generate revenue
for the Sept 11 fund. Also, we are selling lots of 'Americana' items and
all profits go to Sept. 11 |
| We are offering discounts to our local guests to
stimulate local business |
| More meditation and hiking have been added. Alos added
seminar on stress and healing |
| Made price reductions to get clients back in.
|
| Reduced prices to customers. |
| More stress busters in the service names. Combined
treatments for longer packages. |
| I think that spas should focus on the nurturing escape
they can provide their clientele. Think of the role of movies during
WW2. Rather than beauty-oriented services, there is a demand for
relaxing/stress-reducing services-especially massage therapy. |
|
Response to: Did we miss any new ideas or trends?
Please list any emerging trends below...
| We are using a makeup artist to come in and do special
promotions for us during the year. |
| Anti-Aging & Medicinal treatments |
| In California there's a new law that says merchants cannot
differ pricing between men's and women's services (dry cleaners are targeted
on this one for men's vs women's cleaning and pressing of button down
shirts). That means a men's manicure costs the same as a women's unless we
call it something else (manicure without polish, etc.). Just an FYI! |
| It was difficult to respond to some of the questions above,
since some of the ideas or trends are appropriate for certain areas and some
are not. Such as microdermabrasion. I would place this in an area where it's
local clientele, vs. an exotic location, where it is likely to be supported
primarily by guests staying no longer than a week. Also, some of the
suggestions such as Ayurvedic treatments may be a "Got to have it, it's in"
yet in the same token it is definitely a passing fad and may not hold on for a
great length of time. Emerging trends, just as in the "new hem line" in
fashion will be to repeat what has been approached in times past. Spas will
focus greater awareness on healing and health, especially with the projected
reduced expenditure on luxury. |
| Use of food products in spa application both internally and
externally, products and services for men in spa. |
| No, misses, but all ratings really depend on the spa theme,
size, location, target market. Each spa has to make smart decisions on
equipment not based on what the Jones' are doing, but what their customers
WANT. |
| The real importance is the staff. Gimmicks are out.
People want great massages. Thai is very important. |
| Guests are beginning to question the value of some of the
spa treatments. There is a greater demand for genuine treatments with real,
discernable results, and on experiences which truly relax and renew:
meditation, guided relaxation, more integrated forms of exercise such as yoga,
tai chi, qigong, etc. Moving away from "theme park" style treatments and
decor, towards a more effective, authentic experience. |
| Flower Essences |
| I think Oxygen Bars are very important. |
| Very important to have staff that believes in the business
they work for and willing to stay long term to create a relationship with
clients and staff. |
| Wellness programs |
| We offer Reiki. |
| I would like to say... some of the items in which I checked
not very important I did so for lack of better words. I do not necessarily
believe these things are not very important, just not as requested by our
clients, therefore not as important to the financial success of our business.
However, I have traveled to many different types of spas and have enjoyed many
of the listed services and believe they all have importance depending on the
type of facility and the client's expectations. |
| As a spa owner I'm really not interested in offering any
fad treatments or therapies, I prefer to offer tried and true wellness mind
and body therapies that will continue to give my clients the skills and peace
required to balance their lives. |
| Many of the items I checked we are currently doing and have
been for some time. We do primarily injury and chronic pain so we believe in
hands on therapies. We are looking into cellulite therapy and a new pedicure
station. |
| Steam Tent that fits on top of the massage table |
| Machinery trends: hands on versus hands off treatments,
more natural products, more multi-result/express treatment |
| It's hard to answer on the hydrotherapy, it's really only
beneficial with sea water or mineral water - so a scotch hose, Swiss shower,
Vichy shower etc. can be very important - if you use sea water. |
| We've been in business for more than 20 years. Recently,
we've noticed that the spa-goer is more educated to the spa experience and
expectations have risen. |
| Micro-current is not a new trend, however, I feel it is
necessary for non-surgical face lift care services. This current is the same
frequency as the human body and reacts positively. |
| Bio-electric facial rejuvenation. |
| Your questions are great. Thanks for asking.
|
| Teeth Whitening. |
| Not emerging, but still important: Aromatherapy. Foot
bathes before standard massage, customizing massage oils or slat glows to
client tastes |
| We have started an internship program. We offer a
chance for those that are currently in school for their training and license
to come to our spa for a 3 month structured internship and get hands on
experience assisting therapists in every department with everything from
asking current therapists questions, breaking down rooms, assisting clients
when they arrive, etc.. and most importantly the aspect of teamwork needed to
run a solid spa operation. We hold 1 hour classes with our department leads
on Friday nights and go over topics such as time management with clients and
services, how to greet and receive your client, service ethics, State rules
and regulations, Sanitation laws and spa rules as well as specific topics per
area of study (massage student learn about body treatments etc..) It has
really helped us teach students what they don't learn in school and what they
can only receive by experiencing the environment firsthand. It has also given
us qualified, loyal employees from day one after they have received their
licenses. |
| I'm relying on you to inform us about emerging trends
|
| Fitness Age Assessments |
| As a destination, our health, fitness and wellness
programming is equally as important as services. We offer ourselves as a
resource, not just providers of a service. |
| Combining treatments for more deluxe services-people seemed
to like the combo treatments that last 2 hours |
| Multiple services being performed at the same time.
|
| Lifestyle Tracks - developed for an individual according to
their goals and time frame. |
| Themed services are very big. |
| All energy work. |
| Sound therapy and Computer software for personalization of
therapies such as aromatherapy
3-5 element therapies |
| The concept of time where clients book in a minimum of 2
hours so we can tailor treatments to them. |
| Massage done with feet only, bars overhead on the ceiling
and fee do the massage. |
| Vitamin C treatments |
| Yoga, Herbology |
| Not many Alternative therapies mentioned although not new
but very important area of a spa.
Medical and the growing overlap between beauty and the medical profession
|
| Thai massage is very "in" and will probably stay IN. Sports
massage in the spa has always been a winner on the table or in the hydro tub
with product. How about the expensive investment of the mud therapy room like
a Rasul? |
| Asian Spa Treatments |
| Thai massage |
| I'm a firm believer in bringing the entire spa experience
back to its most important elements: effective treatments, superlative service
and a relaxing physical environment. Instead of the latest products and
equipment, I feel that a nurturing and well-trained staff are the most
important variables of a successful spa. |
| Fresh Aloe Treatments are hot. |
THANK YOU FOR NOW!
We thank all who participated in this survey.
You can still participate. CLICK
HERE to enter your responses to this survey. You will see your
results included in the survey as it is updated periodically.
FOLLOW THE TRENDS
NOW AND IN THE FUTURE...
SpaEquip Corporate Accounts will conduct this survey again in 6-12
months. At that time, we will add any emerging trends and track those
existing to follow the trends in spa industry. Everyone who has
participated in this survey will be asked again for their opinions. As
well, we will forward the survey to members of spa associations. If you would
like to participate in future surveys
CLICK HERE to send us an email.
|
