HOMEWORK DETAIL

LESSONS #3 & 4 - KEYWORDS, JOB OBJECTIVE, OPENING SUMMARY, TAG LINE

Instructions Submit the upbeat, exciting, and un-apologetically self promotional results of this assignment: your keywords for your Resume skills section your Elevator Speech for your About Me page your Sound Bite for your Resume Job Objective Sentence and your home page your Tag line for your home page Step 1: Keywords You can't do effective self promotion without an extensive set of technical, work habit, and personal skills keywords to draw from. For the assignment you'll need to come up with 10 - 15 keywords that describe the various aspects of your tech skills, your work habit skills, and your personal skills or traits. The keywords for your technical skills describe and promote your technical knowledge, your competence, and your excellence in your chosen industry or field. Keywords for your work habits describe how you work, and your approach to the work you do in your chosen industry or field. They promote you as an independent worker or a dedicated employee, perhaps as a team player or as a self-starter. These words should support what you offer a client/employer, and why you should be hired, in addition to supporting your technical expertise. The keywords for your personal traits and skills are the personal qualities that you bring to everything you do, even when working at something that isn't related to your chosen field, or when not working at all. These promote you as a person, perhaps as honest, trustworthy, reliable, etc. Just like the work habit keywords, these keywords should support what you offer a client/employer, and why you should be hired, in addition to your technical expertise. If you need help with keywords, there's quite a bit of info at the eresumes.com site http://www.eresumes.com/ Step 2: About Me Paragraph Now take the 3 sets of keywords from Step 1 (technical skills, work habits and personal traits) and write a medium sized 'About Me' paragraph (at least 5 sentences) that tells the facts about: who you are professionally (don't word it as who you "want to become if hired" .. claim your job target profession in the Now) what technical skills and expertise you have what work-habit and personal skills and traits you have what you have to offer an employer or client what benefit they will gain if you work for them Now take the paragraph of plain facts you wrote Step 2, and make it more than 'Just the Facts'. Make it self promotional, spin the facts to your advantage. This paragraph needs to have two elements: It needs to have specific skills mentioned, and it needs to be spun and slanted towards promotion of you and your talents. You, your skills and talents need to stand out from the crowd. It needs to be clear why you are a better candidate. At the same time, it needs to be focused on meeting the employer's or client's needs rather than on meeting yours. In has to be crystal clear how all of the above will meet the needs of potential employers and clients and benefit their businesses Step 3: Job Objective Sentence Now condense the Exaggerated About Me Paragraph down to one long, detailed sentence or phrase, that captures the essence, the highlights, the best of all of the claims and self promotion of your paragraph. Step 4: The Tag Line or Slogan Now condense your Job Objective Sentence into a concise, sparkling, snappy phrase ... your Tag Line or Slogan ... that recaps the essence, highlights the best of what you're offering, emphasizes your special approach to your field, and gives a clear idea of what employers or clients will get from hiring you, or how they will benefit from your skills. Considering the information from your Job Objective sentence, ask these questions as you condense the sentence down into a phrase or slogan: what about you, your skills, and what you offer, is the one most important thing you want to emphasize first? (or perhaps the 2 or 3 most important things--if you can accomplish that in a short slogan-style phrase) what is the particular aspect of the totality of your skills that you want to be seen, noticed, or thought about first? what is the specialty that gives you an edge over all the other people doing what you do? what is the angle, or the twist of normal perception, that will act as a teaser to encourage visitors to stop and take a closer look at your site, or resume? what would you like visitors to go away from your site remembering about it and you?. return to homework page