Tenacity®Incorporated is a tightly focused consulting firm specializing in client management processes leading to improved client retention and loyalty. Optimum client retention generates maximum economic profit.
The consultancy is composed of Principals who, along with Associates, operate practices under license from Tenacity. Tenacity is dedicated to helping companies manage and retain the key clients they have worked so hard to acquire.
Tenacity focuses exclusively on “client retention” as differentiated from customer or consumer retention. In the firm's experience, there is a profound difference between a “client” and a “customer.”
While there is no doubt that retaining customers is critical to the owner of a restaurant or general retail store, the loss of any one customer isn’t likely to affect the viability of the business.
In contrast, when an advertising agency, management services firm or outsourced service provider loses a valued client, the impact can be significant, even disastrous. Tenacity specializes in helping its clients keep and enrich these long term, complex and high revenue generating relationships.
Tenacity has developed and trademarked a unique system called The Clients for Life® Client Retention Process. Clients for Life is a formal process of managing large, complex and valued business relationships. Strategic components of Clients for Life are individually tailored to each Tenacity client and their particular industry.
