

PUBLIC RELATIONS AND US MEDIA:
The Propagation of the Gulf War
by Ann Strahm, University of Oregon, Department of Sociology:
The ease with which the Gulf War propaganda was accepted by
the general American population was the outcome of a concerted effort on
the part of military and government, Department of Defense contractors,
and oil conglomerates, with the mainstream media conglomerates as an important
mechanism in the defining and targeting of enemies for US Public consumption.
All these institutions were the main beneficiaries, if not instigators,
of the dissemination of materials and ideology that propagated the necessity
of the War; as well as of the defined parameters in which information about
the War was allowed for public consumption.
Public relations companies hired by the US and Kuwait government swayed
popular support for the War. The American public did not see how US and
allied bombing relegated Iraq to a pre-industrial age, leaving some 72,000
Iraqi civilians homeless, killing over 150,000, and injuring over 300,000.
A pre-war propaganda spectacle took place courtesy of Hill & Knowlton,
one of the largest, most politically connected, and most influential public
relations firms in the world. They helped create a national outrage against
Iraq. This outrage was exacerbated by the recounting of horrifying events
supposedly caused by Iraqi soldiers in Kuwait.
A young woman named Nayirah claimed in Congressional testimony, and before
a national audience, that she saw "Iraqi soldiers come into the [Kuwait]
hospital with guns, and go into the room where 15 babies were in incubators.
They took the babies out of the incubators, and left the babies on the cold
floor to die." What the public was not told is that Nayirah was the
daughter of Sheikh Sand Nasir al-Sabah, Kuwait's Ambassador to the US. The
public also wasn't told that her performance was coordinated by the White
House and choreographed by the US public relations firm Hill & Knowlton
on behalf of the Kuwait government.
Furthermore, Hill & Knowlton used $10.8 million, paid by the exiled
Kuwait government, to create a benign image of Kuwait, a country with a
totalitarian ruling class and an atrocious human rights record. The Hill
& Knowlton team launched a Kuwait Information Day on college campuses
and churches nationwide where they distributed free bumper stickers, T-shirts,
and press packets that created an extremely positive image of Kuwait. Also
Hill & Knowlton's Lew Allison, who had formerly produced CBS and NBC
news shows, created 24 video news releases from the Middle East, some of
which purported to depict life in Kuwait under the Iraqi boot.
The American public was also not made aware that the US/Kuwait-financed
public relations firm Hill & Knowlton's connections to the Bush Administration
ran straight to the top. Craig Fuller, Hill & Knowlton's Washington-based
President and Chief Operating Officer, was also Vice-President Bush's Chief
of Staff. Further, there were over 119 Hill & Knowlton executives in
12 offices throughout the US working on developing public opinion in favor
of a Gulf War.
So why wasn't the media coverage of war preparations, and then of the War,
truthful about how the American public was being manipulated? In fact, why
did the media participate directly in the manipulation of the American public?
The answer to these questions can be found when an investigation into the
intricate connections between the Department of Defense, the top media conglomerates,
and the oil industry is made.
The following is a list of the interlocking board members between Department
of Defense contractors, oil conglomerates, and media conglomerates:
·ABC has two ties to Caltex and two ties to Texaco.
·CBS has one tie to Hill & Knowlton, Inc.
·Gannett Newspaper Co., Inc. has one tie each to McDonnell Douglas
and Phillips Petroleum.
·NBC (wholly owned by Department of Defense contractor General Electric)
has one tie each to British Petroleum, and the Washington Post.
·Knight-Ridder, Inc. has two ties to Raytheon.
·The New York Times has one tie each to Caltex, General Dynamics, and
Texaco.
·Time-Warner has four ties to Mobil Oil and has one tie to Tribune
Company.
·Times Mirror has one tie to Rockwell International.
·The Tribune Co. has one tie to Amoco and one tie to Time-Warner.
·The Washington Post has one tie to Ashland Oil and one tie to General
Electric/NBC.
So, what is the importance of these connections between the Department of
Defense and its contractors, the media, and oil companies? The importance
lies in the fact that these powerful segments have the money and resources
to articulate their desires repeatedly to the American people until those
desires become "self- evident truths" and "conventional wisdoms."
A concerted effort on the part of the military and government, media conglomerates,
Department of Defense contractors, and oil conglomerates ensured that its
Gulf War propaganda was accepted by the general American population.
-From Censored Alert, Spring 2000, Vol. 4, Issue 1