A letter from Rob Turner (President)
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Welcome to EMG on the World Wide Web! |
We got our first business license under the name of Dirtywork Studios in April 1976. In 1978, we changed the name to Overlend, because we were overextended on credit and it sounded nice.
In 1983 we became EMG, Inc. (the big time) and have't looked back. Through all the company name changes the pickups were always known as EMG Pickups. Not many people know why we called them "EMG", but we'll let you in on the secret now - EMG stands for Electro-Magnetic Generator!
Throughout the year we'll be showing some of the mementos from over the years we keep in the "Egyptian Room" at EMG. In fact, the picture above is me in 1975 in the garage. That's my mother in the back practicing piano (which explains that look on my face).
For this Anniversary year we're introducing more new products than ever:
The EMG-AB (Afterburner) The AB is a push/pull booster with up to 20dB of preset variable gain, perfect for having fun with Clean Overdrive and Distortion. It works with both active and passive pickups, uses rail-to-rail technology and is easy to install. If you're a lead player, the Afterburner is for you.
| The EMG-ZW (Zakk Wylde Model) We've had great response to our Pro Series systems, which are pre-assembled setups as used by some of our big-name players. But some players don't use Strat-style guitars. We're proud to recognize Zakk Wylde, whose blistering sound is powered by EMG, with our first artist system for rear mounted electronics. The EMG-ZW is a combination of our EMG-81 and EMG-85 Humbucking Pickups in a system designed to retro-fit into Les Paul guitars, or for that matter any 2 humbucking pickup guitar. It comes complete with everything you need for installation in a late model Gibson Les Paul including Long shaft pots, battery clip, output jack and easy to follow instructions. Sorry, the bullseye paint job is not included! |  |
The EMG-TW Series (Bass Pickups in 4, 5, and 6 String Housings) Expanding on our Extended Series Bass pickups, the new Twin Series models are switchable from single to dual-coil, in the same style as our EMG-89 Guitar Pickup. This innovative design puts "two pickups in one" at your fingertips. There are separate outputs for both single and dual-coil pickups selected by the push/pull pot included with each kit. The TW Models use our popular "CS" (Ceramic and Steel) construction for a warm but clear tone. The TW pickups will be available in late 2001.
Special Anniversary models We're proud to announce a limited production set of EMG Silver 25th Anniversary Active Pickups. These humbucking pickups come complete with an EMG 25th Anniversary silver lapel pin, EMG 25th Silver Anniversary picks, EMG 25th Anniversary T-Shirt, as well as a Certificate of Authenticity. This is a once-in-a-lifetime production!
We'll have more info about all these products up soon, so keep watching...
Rob Turner - President, EMG Inc.
EMG Sales Rep's LOGIN HERE.