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Why Evaluate?


Evaluation and visitor studies can help you:

  • Make your case for funding
  • Inform exhibit and program development
  • Assess exhibit and program impacts on visitors
  • Meet evaluation requirements of funders such as the National Science Foundation
  • Measure and understand visitor satisfaction
  • Document success
  • Identify areas for improvement
  • Improve membership and marketing efforts


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  "Wendy's work with Chabot has helped articulate good questions and yielded thoughtful and productive insights into how our exhibitions and programs serve our visitors, where we are meeting our educational objectives, and where we can improve."

Tamara Schwarz,
Director of Exhibits, Chabot Space & Science Center, Oakland, CA


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Visitor Studies Services is a professional consulting service.

If you are seeking
The Visitor Studies Association, please visit visitorstudies.org.


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