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Assignment in Brief (please look on the homework page to see detailed explanations of assignments) 1.
Review existing logos to gather ideas Reading Review of Exisitng Logos Corporate logos are an essential component for effective branding and marketing. Sometimes you will be asked to create a logo for a company, more often you will need to adapt an existing logo for use on the web. The essence of an effective logo is simplicity. Most logos are simple shapes with the initials or name of the company. Complex ornate logos which include drawings or photos are not as effective, versatile, or recognizable. This week you will be asked to design a logo for 2 clients and then display one of those logos in 3 sizes. The CD demonstrates logo design using Photoshop, however I encourage anyone who is familiar with Illustrator or Freehand to use these programs instead. For manipulating shapes and text, a vector based drawing tool is your best resource. I have included a few examples of logos which are simple, effective and extremely recognizable.
Now lets take a look at how 2 companies adapted their logo for use on the web: CBS - www.cbs.com
Creating a New Logo for Client The tricky thing about a logo is it's size, they need to be small, I require students to create the logos in 3 sizes
Here are my recommendations for logo design:
Resizing a Logo It is easier to create an attractive logo which is 200 pizels in size. When that logo is resized to only 50 pixels, it gets more difficult to retain the shape and character of the image. I recommend you keep the shapes and letters simple, remove elements as you make the logo smaller, and use initials instead of the entire word. Review the Examples pages, and the JC and WWW examples section for ideas.
Turning
in Homework Next create a seperate Photoshop file which contains the logo elements. Create 3 versions of one of the logos, one which does not exceed 200, then one at 100 and finally a logo which is no more than 50 pixels on each side. Create a web page with all 3 logos. Add links on your homework page for the following items < A href="campus/campus-logo.gif">
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