Services of Starbird Creative: Social Marketing, Teaching, Facilitation, Coaching

Services

Telephone
(707) 778-7277
E-mail
info@starbirdcreative.com

Social Marketing

Nonprofit Marketing

Training, Teaching, and Technical Assistance

Facilitation

Coaching

White Papers

Social Marketing: Susan Starbird provides consultation and execution of social marketing initiatives that address the your unique population's wants, behavioral objectives, and marketing "Ps."

Initiative #1 1998-2007: Drafted marketing element of grant request and then contracted to assist client in prototyping and implementing this public health initiative. Includes procedural coaching for marketing planning and implementation, counseling on research and evaluation design, multimedia strategic creative direction, in-house and contractor capacity-building.

Initiative #4 2003: Developed strategic social marketing plan for bilingual, bicultural healthcare workforce development campaign. Included formative research, message pre-testing, and marketing strategy.

Initiative #3 2002-2003 and 2006-2008: Developed strategic social marketing plan for multi-year bilingual public health initiative. Included procedural coaching for marketing planning and implementation, counseling on research and evaluation design, multimedia production management coaching, in-house capacity-building. Returned in 2006 to refresh and update marketing tactics, and develop communitywide marketing collaborative.

Initiative #2 2000-2002: Coached advisory group and staff in design and execution of a one-year multimedia communications program that won a northern California Addy Award. Included marketing communications planning from research through execution and evaluation phases.

Initiative #5 2004-5: Market research and needs assessment for an education non-profit offering technical assistance and training to child care providers.

(Social Marketing defined) (Social Marketing PowerPoint Show) (Get Susan Starbird's resume)

Nonprofit Marketing: Susan Starbird has led teams of creative, graphics, and legal professionals in re-naming and re-branding nonprofit organizations.

The Children's Collabrium, 2005-2007: The project began with market research and conception of a fee-for-service packages, and continued with re-naming and re-branding.

Tri-City Homeless Coalition, 2007-2008: Current project.

(Get Susan Starbird's resume)

Training, Teaching, and Technical Assistance: Susan Starbird teaches social/behavioral marketing and marketing for non-profits to multidisciplinary, multi-organization groups in university and private settings. She also provides strategic and marketing expertise to focused teams of change-agents.

Project SMART Institute, 2005: social marketing capacity building project of the San Diego based Council of Community Clinics, funded by the Centers for Disease Control and Prevention. Social marketing workshop provided to 60 representatives of HIV Prevention agencies and nonprofits from across the southwest. (Get participant evaluation.)

Sonoma State University, 2005-2008: Marketing for Non-Profits (POLS 585) in the Master's in Public Administration program. (Get student evaluation.)

Certified trainer, CDCynergy Social Marketing Edition (on CD): Susan is qualified to coach your staff in extracting the greatest possible value from this remarkable social marketing planning tool.

(Other classes offered) (Get Susan Starbird's resume)

Facilitation: Susan Starbird delivers highly interactive, experiential strategic planning workshops for multi-disciplinary, multi-cultural groups. The process is collaborative, inclusive, creative, and playful. She can take your team from brainstorming to action plan in a half-day, or from vision to action plan in a day or more (depending on complexity of issues).

Solano County Children and Weight Coalition, 2005: facilitated workshop of six community-based teams in strategic planning for future health promotion activities. (Get participant evaluation.)

(Facilitation style and values) (Get Susan Starbird's resume)

White Papers: Susan Starbird has authored analytical reports and case studies on Latinos in California's Healthcare Workforce (2006) and California's HIV Prevention Social Marketing Campaigns (2008).

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