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If you can't see the
links, it's because your browser is set to prevent cookies. Good for
you, and too bad for the online retailers who have made it harder for me to
refer my friends to good books. |
BUY Blue
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What's on Susan's Bedside Table? |
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CLASSICS |
TEMPORAL |
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Stanislas Dehaene's
The Number Sense: How the Mind Creates Mathematics.
Highly readable, progressively more interesting as the chapters fly by. |
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Where Mathematics Come From: How the Embodied Mind Brings Mathematics into Being
by Lakoff & Nunez challenges math as a religion, explores mathematical
metaphors, and addresses the perpetual problem of infinity. To
purchase click link below: Where Mathematics Come
From |
TOP PICK FOR 2008: Depressing, compelling:
The
Unnatural History of The Sea by Callum Roberts |
TOP PICK FOR 2006: An important addition to the literature of grief:
The Year of Magical Thinking by Joan Didion. To purchase click link
below: The Year of Magical Thinking
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TOP PICK FOR 2007: You don't need to give a hoot about baseball
— I don't —
to find the magic in
Moneyball
The Art of Winning an Unfair Game
by Michael Lewis, an inspirational story about baseball statistics. |
 If
Susan Sontag's Illness as Metaphor
seems dated, it's because society assimilated its ideas. The link
refers to the original, which has since been updated to address the
metaphors of AIDS.
To purchase click link below:
Illness as Metaphor
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Aphorisms, haiku, journal entries, prose poems, and lyric essays can be
found in In Pieces:
an anthology of fragmentary writing edited by Olivia Dresher from Impassio
Press |
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Most-frequently recommend toolbox for
small-business promotion:
Marketing Without Advertising.
To purchase click link below:
Marketing Without Advertising |
A year in the life of a central California orchardist-poet: Epitaph For A
Peach: Four Seasons on My Family Farm. To order click this link: Epitaph for a Peach.
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TOP PICK FOR 2004:
Marketing Yuppies for the ages: Perec's Things, A Story of the Sixties (the bible of chosisme or
thingism). To purchase click link below:
Things, A Story of the Sixties |
Margaret Sarton resurrects her teenage life in the 70s in Miss American Pie: A Diary of Love, Secrets and Growing Up in the '70s.
To order click this link:
Miss American Pie
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TOP PICK FOR 2003: You can project your
own nightmare into Kafka's brilliant
The Trial. To purchase click link below:
The Trial |
The California Wellness Foundation's white paper on healthcare workforce
diversity:
Developing California's Healthcare Workforce of Tomorrow, authored for
Field Research by Susan Starbird. |
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Great modern (post-Elmore James) steel, slide, and slack key:
Tone Poems III,
SlideWave,
Kika Kila Meets Ki Ho'Alu,
Johnny Winter,
Jazz,
Giant Step,
Four Hands Sweet and Hot,
Long Walk Back,
Spinning Around the Sun . . . |
How to construct a periodized training plan: Serious Training for Endurance Athletes.
To purchase, click link below:  Serious Training for Endurance Athletes
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Annals of woman as
Supreme Prize: 15thC Florentine Portraits:
Virtue and Beauty |
Social Marketing patriarch steps outside the academic envelope with a slim
volume on an expansive approach to
Social Marketing in the 21st Century.
To purchase click link below:
Social Marketing in the 21st Century
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Back in 1938, Johan Huizinga anticipated kayaking as a religion in his
seminal
Homo ludens: a study of the play-element in culture. (The
1955 Beacon Press edition has a very playful cover.) |
Telling stories for fun and profit:  Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling. To purchase click link below: Story Factor
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An extraordinarily useful workbook:
Hands-on Social Marketing. Contains everything you need
except the creativity. |
Competitive nonprofits? Not an oxymoron: essential reading for 2005:
Play to Win: The NonProfit Guide to Competitive Strategy.
To purchase click link below:
Play to Win: The NonProfit Guide to Competitive Strategy |
| TOP PICK FOR 2001:
Policy Paradox, Deborah Stone's must-read for strategic leaders and
social marketers |
TOP PICK FOR 2005:
If you've ever wondered what it's like (or supposed to be like) to be a man.
Michael Kimmel's utterly readable
Manhood in America: A Cultural History.
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Sources of Power: How People Make Decisions, the authoritative
exploration, Gary Klein |
Global Business Network's Fall 2004 white
paper on the
Future of Independent Media. |
Two classics of social marketing:
Social Marketing: Improving the Quality of Life (Kotler et al.) and
Marketing Social Change (Andreasen et al.). Both bibles of
those who deploy marketing methods to change behavior to promote health,
social development, and the environment. |
TOP PICK FOR 2002: The most heartbreaking avian expiration
since Swan Lake takes place in David Quammen's masterful
Song of The Dodo.
To purchase click link below:
Song of The Dodo |
Anecdoted Topography of Chance by Spoerri et al. (relational database as
balladic poem) and its modern lists-as-literature cousin, John D'Agata's
Halls of Fame |
Californian
Journal of Health Promotion |
TOP PICK FOR 1999:
Flawless Consulting by Peter Block (What all consultants should provide;
what all clients should expect) |
Best tool for reworking yourself,
mid-career:
Working Identity. To purchase click link below:
Working Identity |
TOP PICK FOR 2000:
Smart Choices: A Practical Guide to Making Better Decisions by Hammond,
Keeney & Raiffa (How to decide anything important) |
Must-read for social marketers: Gardner's
Changing Minds |
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Two classics of wolf ecology: L. David Mech's seminal
The Wolf: The Ecology and Behavior of an Endangered Species, and
the more recent
Decade of The Wolf by Smith & Ferguson. |
Creativity without the voodoo, by
Flow-master Mihaly Csikszentmihalyi
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The Structure of Scientific Revolutions by Thomas Kuhn |
The magic of LA's "airlight" in Lawrence
Wechsler's
Vermeer in Bosnia |
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Palace Walk, the first of Naguib Mahfouz' Cairo Trilogy (also see
Palace of Desire
and
Sugar Street) |
Specious quantifications at
This American Life
(audio), Episode 88, August 2001 |
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Rabbit Hill
by Robert Lawson; fantastic '40s-vintage illustrations, unforgettable
characters |
Best of several books I've read on the
subject:
The Life Coaching Handbook by Curly Martin |
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Moby Dick These 822 pages are an abridgement. . . spiced
with terrific Rockwell Kent illustrations. |
Kurlansky on
Salt; yes, it's really about salt and only salt. |
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The Seven Pillars of Wisdom, Lawrence of Arabia's essential strategic
saga. |
Two to read together:
Time
and
Money |
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Two internal monologues to read (or hear): Westmacott's (Agatha Christie's)
Absent In The Spring
(rentable audio) and Mark Salzman's
Lying Awake |
Provocative, alluring, terrifying, but
hardly a guide:
Kinds of Power: A Guide to its Intelligent Uses by archetypist James
Hillman. Begs for an updated edition. |
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Love, Loss, and What I Wore by Ilene Beckerman (prepare to sob) |
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Ian Frazier works for the crows in
Tomorrow's Bird, originally published in Harper's Magazine 2000 |
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RESOURCES |
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Save your marriage with this essential
nuptial negotiation tool
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Long View readings:
Global Business Network Book Club Selections |
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Susan Starbird publications or
Susan, The Magazine |
