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Classes
2005-7:
Trainings available:
CDCyNergy SOCIAL MARKETING EDITION:
Navigating the CDC's recommended planning tool for social marketing in
public health. Onsite training for your staff or ongoing application
of the methodology in your program. (What's social
marketing?)
Facilitation services:
CLICK for more information about participatory strategic planning,
interactive brainstorming, sample participant evaluation.
Workshops offered: Ask for series discounts and onsite rates for your non-profit
group or public agency.
707-778-7277
or
susan@starbirdcreative.com
THREE-PART SERIES
1)
BEHAVIORAL MARKETING BASICS:
Using
marketer’s toolS for social change
Learn how the traditional tools of commercial
marketers can be put to work for social justice, public health, and
environmental advocacy. A little bit of theory and a whole lot of
interactive learning as we move quickly from the basics of social marketing
to application strategies to attract more clients, more donors, more
partners, and more public support for your organization’s mission. One-day,
including lunch and text for 8-15 people. Available
onsite or in Sonoma County.
2)
FROM ANSWERS TO ACTION:
LEAPING
FROM HYPOTHESIS TO INSIGHT WITH CHEAP PRACTICAL RESEARCH
You know your audience, and now you know what you
don’t know about what motivates them to use your services, make a
donation, or change their behavior. This workshop addresses the cheapest,
quickest ways to get the answers you need to move forward with social
marketing. Prerequisite: Behavioral Marketing Basics or Social Marketing
101. One morning, including snack and handouts for 8-15 people.
Available onsite or in Sonoma County.
3)
CREATIng COMMUNICATIONS:
LEAPING
FROM RESEARCH TO MESSAGEs
There’s no mystery to creating persuasive social marketing messages when you
know how to convert information (too much, too little) into action! This
highly interactive workshop walks you through the exciting process of
transforming research reports into impactful words and pictures. Prerequisite:
Prerequisite: Behavioral Marketing Basics or Social Marketing 101 and
Answers to Action. One morning, including snack and handouts for 8-15
people. Available onsite or in Sonoma County.
Individual Coaching: Get it done with
Coach Susan
Susan Starbird collaborates
with individual clients to help them achieve their desired outcomes. If you
need to get something done, she helps you find a practical and strategic
path, reduce the obstacles, and achieve your dream.
She applies her background
in behavioral sciences and behavioral economics to help clients achieve
empirical goals. She takes a systematic, pragmatic approach to overcoming
barriers and increasing positive results while improving the individual’s
ability to apply similar techniques in related challenges. Typical issues
clients may approach her with include:
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Leadership issues for
marketing/promotional programs
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“Personal branding” and professional
identities for ongoing or new enterprises
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Applying professional values to resolving
specific business problems
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Re-igniting enthusiasm and innovation for
pre-existing enterprises
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Community leadership and
coalition-building for social change
Short and long-term projects
are welcome. Contact 707 778 7277 or
susan@starbirdcreative.com for more information.
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