Introduction

Usage of color is one of the critical elements that can make or break a design. It can make the difference between a good site and a great site. Color has the power to engage or repel an audience almost immediately. It can convey an instant impression about a site and its message. So if you want to keep your audience, it's essential to have a working knowledge of how to design with color.

One of the best aspects of color on the web is that there's unlimited choice. In print design you might be limited to one or two colors, but on the web, you can go to town! Or can you? As with typography, there are rules to follow and audiences and computers to accommodate.

This slide show will cover basic color theory. We'll discuss how to develop a web color palette and how to use color to enhance the content and organization of your site.

If you're interested in reading about many aspects of color visit colormatters.com