GUEST SPEAKER - ROY GATTINELLA

Create Classmate and Client Testing Reports
The evaluations from your classmates and client should be in by now. Compile their feeedback into a report and place that information in a web page. Use the online forms listed in the homework section to submit these reports.

Marketing the Website
Now that you have created a masterpiece, how do you get the word out so that everyone can share in your glory. Site promotion is often overlooked by designers and programmers, but it is essential.

Encourage your client to include their website address in all their existing promotional materials: business cards, letterhead, brochures, radio and TV ads, etc.

You can also use search engines and mailing lists to generate hits. In addition there are local websites which you may be able to link to.

Before we discuss specifics, lets define some terms.Read DR. WEBSITE: Defining Hits, Visits, And Page Views as Measurement Tools so you can begin to use the correct terminology.

A large part of the data regarding visitors at your website is generated by server logs, which track what visitors are doing at your web page. This article on *** Analyzing your Log Files can help you understand the process.

Search Engines can be a significant part of your marketing strategy. Listed in the links section are several articles on Search Engines. Marketing your Site
Need to select a domain name - start here whois

Jill Rice - Planting Seeds in All the Right Places - Building awareness of your web launch

Marcelo Gachet - How to Attract Visitors to Your Website

Roland Khin - 27 Ways to Promote Your Site

Keith Hayenga - Market Research on the Web - an Overview

Michael Soden - Sending Search Engine Traffice to your Site

Fred Sichlinger - Marketing Plans - from about.com

Martin Dawson - Drumming up Web Traffice on the Cheap

Brian Cain - Surveying the Web - Online sources for web research and demographics

Andrea WaltersPurchasing a Domain Name Step by Step
Search Engine Information

Local Search Engines
Search Sonoma sponsored by the Press Democrat

Uncle Webster

Search Engine Articles and Resources
Judith Belter - Search Engines-What they Are, How They Work, and Practical Suggestions for Getting the Most Out of Them

Bonnie Chun-Bennett - Tips and Resources for Getting Your Site Higher in the Search Engines

Pat Gibson - HTML Unleashed PRE: Strategies for Indexing and Search Engines

Chris Leake - DR. WEBSITE: Defining Hits, Visits, And Page Views as Measurement Tools Richard Thorsted -

How Search Engines Work a great reference for the beginner.

Search Engine Watch

Content for these teaching materials were developed by Linda Hemenway. If you have questions or comments on the material I can be contacted through
lhemenway@santarosa.edu
(707) 527-4855

Web site design by Jessica Hirsch - jessicahirsch@email.msn.com

Funding for these notes provided by Project FIVE and Project PICTS supervised by Doug Garrison - Dean of the Petaluma Center.