The creative brief is a written explanantion of why you designed the site and a justification of the elements, colors, and images within the site
Describe in 2-3 paragraphs the look and feel of the site. Include a discussion of the colors you chose and why you selected them. Discuss the overall tone or feeling you are trying to achive at the site and explain how your design choices have supported this tone. Explain how this design support the site goals and meets the needs tf the target market.
Analyze the navigational system of the site and discuss how the skill level and interests of the site visitor are addressed by this navigation.
Finally discuss the maintenance plan for the site and explain how thedesign will fit the needs of the client once they begin to modify the site.