Petaluma Arts Council
developed by Linda Drexler

Each question has a name listed next to the question, these refer to the names of the team members and indicate who will ask what question.

Organization Name: __________________________

1. Purpose (Jill)

What will be the most compelling element you want the target audience to think and/or do after they experience your Website? What is the tone, manner and overall personality traits you want the site to communicate?

_______________________________________________________

2. Site Organization and Navigation System (Rick)

How many categories/pages will you want? Do you know your page titles, font preferences? This is a typical storyboard, much like a flow chart. This storyboard can be improvised to best suit your needs. Please label pages you desire and cross out the rest.

Total number of pages decided upon ________________

3. Site and Domain Names (Rick)

Do you want information regarding the purchasing of a specific domain name?

Domain Name It must be registered through your web hosting service and approved by a domain registration service before you can use it. You may check the availability of your domain name at Network Solutions (http://www.networksolutions.com)

Domain name ____________________________ ___Desired ___Already Registered

4. Masthead Graphic (Yuri)

Do you have a preference in colors and style for the site?

It is very helpful if you will include a copy of your company's letterhead, brochures, catalog, etc. so we can see how you present your company image.

__ Company Logo incorporated in the masthead graphic? We will try to develop an acceptable logo if youÕd like

__ Typeface preference __________________________________________

__ Preferred colors in palette _______________________________________

__ Other ideas _________________________________________________________

5. Basic Page Elements (Yuri)

These are the important items, which appear on nearly every webpage on your site (except the "home" page).

Page titles which show at top of Web browser only

Top-of-page graphic based on the design of the masthead graphic

Page Title in larger type. Heading Font Style: ________________

Text. Body Font Style: ___________________

Image Map by Image Map bar

Standard company ID near bottom of page

E-mail response link to the following e-mail address: _________________________

Copyright and trademark information in small print at the bottom of every page. What registered trademarks, trademarks, and service marks does your company want to indicate here?

Do you have any trademarks or service marks? If so, please list them here and indicate which are registered trademarks.

6. Photos, Graphics, Animations, Sound, and Video (Yuri)

Do you have photos you want to use. Are they in digital form or will we be scanning them and preparing them for the web?

Photos you supply either by sending the photos themselves for us to scan and return, or by sending the digitized images on a disk or cd.

7. Response Forms (Evan)

What types of forms will you need? Calendar for future events, which is easily updated? A guest book? Request for Information? Survey of customer preferences?

How do you want any data generated by your site handled? E-mail? Database? Dynamic WebPages?

Do you want to include any other aspects of a WebPages that a programmer might need to do? Slide show? Heavy use of DHTML/JavaScript?

8. Web Hosting Service (Evan)

What is you ISP and what type of servers do they run? Phone number(s) for support?

Web Hosting Service _____________________________________

Phone: _____________________________

E-mail for support or help ______________________________

9. Registering and Marketing Your Website (Jill)

Do you anticipate wanting help in marketing your Website?

A good article to read, "Web Marketing Checklist: 27 Ways to Promote Your Website" (http://www.wilsonweb.com/articles/checklist.htm).

10. Maintenance (Linda)

We will train you and you will be given a CD with original Photoshop documents, all pages created and programming information.

Target Date____________________

11. Meeting times and place (Linda)

We would like to schedule our next two meetings today. Can you commit to a time and date?

Meeting One____________________________________Week four; September (Content)

Meeting Two____________________________________Week two; October (Template Approval)

Signature _____________________________________ Date _________________