LESSON 6 - JOB RESEARCH
lesson objectives
lesson overview
Now that you have an online resume and portfolio, you need a place
to use it. This week you will explore the possibilities found on
the Web
and go through at least the beginning steps to 'register' your site on
a Job-Board (if you are pursuing a job) or Directory (if you plan
to do Freelance work).
IF YOU ARE NOT READY TO 'go live' with your
Portfolio site, DON'T actually register with a Job Board or Directory.
The purpose of this week's exercise is to familiarize yourself
with the registration process, so that when you are ready, you'll
be able to do it easily
You will also research and report on information you find about
a company you target as a possible employer. Freelancers will research
contracts they could use with clients.
To display the results of your efforts, this week you will create
2 Web pages and add a link to these pages on your "homework page". I
encourage you to learn from your classmates by reading each other's
job board and corporate reviews.
return to top
review job boards
Online job boards are cropping
up everywhere. Companies are using their corporate sites to advertise
job listings as well. You need
to evaluate which job boards would work for you.
Become an informed job board consumerLearn to view job boards
with a discriminating
eye.
How many jobs do they have?
How recent is the information at the site?
What services do they offer beyond job postings?
In addition you need to evaluate where you will be listing your portfolio and
posting your resume. While
the
number
of
visitors
to
a
job
board
isn't
the
only
criterion you should apply when deciding where to post your resume and portfolio,
it's
a big
factor.
Here are some top sites that you can start with:
Top Web Sites for Job Hunters
I recommend you choose 3-4 and get to know how they work. Then
select one. Explore the site in depth. Then write your report about
that one.
As with the WWW Resumes and Portfolios you critiqued in Week 2,
if you don't find anything helpful or useful at a particular Job
Board or Directory, or if you decide after examining it that you'll
never use itDON'T report on that one, CHOOSE another.
Resources for Freelancers
Freelancers can, of course, use any and all of the job boards listed above.
You might, for example, seek part-time employment, or you might register yourself
as a Freelancer, available for hire on contract.
Additionally, there are Directories and services which cater specifically
to Freelancers. These can be very useful for self-promotion. Whether
we call them 'Job-Boards' or 'Directories', these services share a
similar function: they provide a mechanism by which prospective workers
and clients can link-up.
You will use the same format as Employment-track students, but your
report will focus on the Freelancer resources. Choose 3-4 and get
to know how they work. Then select one. Explore the site in depth.
Then write your report about that site.
As with the WWW Resumes and Portfolios you critiqued in Week 2,
if you don't find anything helpful or useful at a particular Job
Board or Directory, or if you decide after examining it that you'll
never use itDON'T report on that one, CHOOSE another.
Freelancers Directories
Freelancers.Net
Freelancers.Com
Entrepreneur.Com
Guru.Com
Association of Freelance
Internet Designers
List
of Referral Services at DMOZ, Open Directory project
return to top
research companies
Who's your Target?
Would you use the same items in a portfolio for a position at Microsoft
that you would for Apple? How about if your target is an environmentally-conscious
social action organization? Or a large publisher? Or an investment
brokerage? Or the Junior College?
The answer is "no". Not ideally. Not if/when you have more experience
and more 'pieces' to select from.
Eventually, if not yet, your portfolio will include a wide assortment
of pieces. Then, as you target a particular employer, you will pick
and choose from those pieces and show only the 'jewels' which are
most appropriate to the prospective employer. Freelancers would do
the same regarding a particular client. However, the assumption behind
this approach is that you know something about the target. You're
going to get to know something about a prospective employer or client
this week.
You can do a tremendous amount of research about a company using
Internet resources.
- What is the company's 'mission'? How do it present itself to
the world?
- Does that start-up company you're so excited about have a shot
at success?
- Do you really have a chance of landing a job with that 'dream
company' you've been drooling over?
- What can you learn about companies by viewing their websites?
- What are the benefits of working for a large company verses a
small family run business?
- Does working for a 'non-profit' mean you have to commit to poverty?
- If you want to do an internship somewhere, what are they looking
for?
First see if the company you are interested in working for has
a website. That will be a primary source of information. Next review
some of the articles and links listed in the resources section. In
addition, many large companies will be written up in online Business
Journals and Investment Reports.
If you don't know the URL of the Web site, let search engines and/or
online Yellow Pages help you find it.
A description of what the company is about, what it produces, might
be found in a formal Mission Statement, or in a section called About
Us. Look for areas, or links like these.
If you know someone who already works there, gather 'informal' information
from her or him, about the company, its products, what it is like
to work there, management/employee relations, competency of middle
managers, employee benefits if they are notable -- generous, or non-existent,
salaries, etc.
The Human Resources department is probably a logical target if you
decide to phone, email, or visit. Make notes of any relevant info
you learn from conversations with HR people, or from printed brochures
and other material, that could be included on your Company Research
page.
If you decide to make direct contact, you will have better success
if you can get the name and contact info (phone and/or email) of
a specific person to speak with. If you get a name, make sure to
include it in your review, along with how to contact her/him, who
this person is and why you have the name, and any specific relevant
info that you gained from your conversation ... or what you would
like to ask this person when you do make contact.
Locate the best possible resources and find out what you can from
those sources. Then follow the guidelines on the homework detail on
the Homework page to report your results.
return to top
refine your portfolio
When you have completed the assignments above, you may decide to
fine-tune your Portfolio.
Also, after receiving the feedback about your work last week, you
might want to implement some of the suggestions.
So...as you complete the other assignments this week, be thinking
and making notes about the changes you want to make, and be on the
lookout for ideas and/or examples which may shortcut your updating.