APGR72 Color on the Web

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Creating a Color Scheme #2

Now we get to look at how to combine different colors into an appealing color scheme.

Analogous colors are very easy to work with because they are close together on the color wheel. Designs that use analogous colors tend to be visually harmonious but may lack dynamism. Look at the following sites and see what you think:
http://www.dennys.com/ (warm colors)
http://www.agcchicago.org/netpositive/ (cool colors)

Complementary colors are opposites on the color wheel and have a tendency to clash at full saturation. They can make for very dynamic and visually exciting designs (if handled correctly!). What do you think of this color combination used in two different sites?

Split complementary color schemes still give you a strong color contrast but often with greater harmony (less risk of clashing colors) than straight complements.

Triadic color schemes can create balanced yet colorful designs. At full saturation the colors may still compete.

To try out your own monochrome, analogous, complementary, split complementary, and triadic color scheme, visit one of the sites below:

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