Page 48 - 2021BrandGuide

GUIDELINES ON SHARING

Distributors and partners are welcome to share APPROVED
editorials that are approved and released by
corporate, following the guidelines as such:

• Approved: Editorial and celebrity features
released by corporate
• Not Approved: Using celebrity/influencer
photos not associated with the original post
• Not Approved: Stating the celebrity endorses
the brand

*If you’re unsure about guidelines, please reach
out to the corporate team:
social@innovativeskincare.com

APPROVAL INDICATIONS:

• Editorial mock-ups released by corporate via
social media and the marketing library
• Includes product highlight with quote from
article
• Copy and tag only includes celebrity in article,
if the celebrity (person on cover) mentions the
brand

43