Page 43 - 2021BrandGuide
P. 43

USE OF RELEVANT HASHTAGS















                                                                             #HASHTAGS


                                                                             •   Utilize product hashtags with an
                                                                               uppercase first letter to feature the
                                                                               product as such:
                                                                               #SuperSerumAdvance

                                                                             •  Utilize combined (brand + territory)
                                                                               hashtags to highlight your territory,
                                                                               for example:
                                                                               #iSClinical
                                                                               #iSClinicalUK


                                                                             •    When following and engaging
                                                                               with hashtags, be sure these are
                                                                               on-brand and relevant, for example:
                                                                               #skincare
                                                                               #skincareroutine
                                                                               #healthyskin










































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