Page 3 - 2021BrandGuide
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2 BRANDING INTRODUCTION
About Branding
5 BRAND IDENTITY
Company & Brand
7 INTELLECTUAL PROPERTY
Wordmarks & Symbols
12 LOGO: MEANING
Proper Use of Logo
Primary & Secondary Logos
Misuse of Logo
18 TAG LINE
21 SPELLING & GRAMMATICAL PREFERENCES
Capitalization
23 FONTS & COLORS
26 IMAGE USE
Image Use in Design
Lifestyle Images
Stock Images
Email Signatures
32 PRODUCT GUIDE
Product Categories
35 SOCIAL MEDIA
Create New Channels
Using the Correct Logo
Standard Bio
Brand Voice
Imagery
37 SHARING CONTENT
Use of Relevant Hashtags
39 CONSUMER ENGAGEMENT
41 PR MOCKUPS
43 GUIDELINES ON SHARING
45 WEBSITE
Web Color & Standards
