Page 6 - 2021BrandGuide

ABOUT BRANDING

WHAT IS BRANDING?

Brand is defined as the recognition and personal BRANDING IS IMPORTANT
connection that forms in the hearts and minds of
our stakeholders and other key audiences. We Brand identity is built and maintained through
must ensure the brand that emerges is a positive accumulated experience at every point of contact.
one, leading to trust, loyalty and advocacy for our All communications, including internal documents,
products. More than a marketing responsibility, are important and need to reflect brand values. By
branding spans across a company, weaving using correct and consistent branding, we will do
through interactions, culture, communications, the following:
products and services.
x Maintain a clear, strong and consistent message
x Unify our communications
x Ensure the quality and integrity of the brand
WHY BRAND MATTERS x Help to consistently build good relationships
x Reflect brand image
Our success depends on our ability to build good x Support brand values
relationships with our partners, employees, clients, x Create trust within the company and outside
and volunteers. A brand is the promise to deliver x Maintain the quality and integrity of the brand
success. Broken promises risk the brand losing
loyalty.

APPLYING THE BRAND

Please ensure you maintain and uphold the integrity
of design schemes when creating marketing
assets. Significant investment has been made in
developing the iS CLINICAL brand and designing
the corresponding artwork,and the payoff only
comes when the brand is used in a consistent and
professional manner.

For any concerns or questions relating to
our branding, please contact the INNOVATIVE
SKINCARE Marketing Department at:
marketing@innovativeskincare.com.

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