Page 8 - 2021BrandGuide
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BRAND IDENTITY
THE iS CLINICAL BRAND IDENTITY iS CLINICAL IS:
iS CLINICAL, a global brand, is a scientifically Scientific & Clinical
advanced luxury line that bridges the gap between Luxury, Chic & Timeless
science and beauty. iS CLINICAL is dedicated to
producing innovative, highly effective, clinically Botanical, Clean, Bold
validated skincare products that deliver dramatic
physiological improvements to the skin.
The foundation of our brand is our product iS CLINICAL IS NOT:
formulation. iS CLINICAL products are meticulously
formulated using the most advanced technologies Medicine / Prescription
available, by a global team of experts, to ensure they "All-Natural" / "Organic"
are dramatically effective and aesthetically elegant. We
use the highest grade of ingredients, pharmaceutical Trendy, Busy / Loud
grade, and botanically sourced ingredients to ensure Boring, Gaudy
our formulas are not only powerful and efficacious,
but also gentle, non-irritating, and easy to use.
All marketing materials should message this brand
identity clearly and concisely, without addition or
subtraction.
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