Page 37 - 2021BrandGuide
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PRODUCT GUIDE
PRODUCT NAME STANDARDS iS CLINICAL PRODUCT NAMES
• Product names should always be written in all • ACTIVE SERUM
caps. Use Helvetica Nueue LT Std 35 Thin with • BODY COMPLEX
the exception of the following: • C EYE SERUM ADVANCE ®
• CLARIFYING MUD MASQUE
®
• “NECKPERFECT COMPLEX ” • CLEANSING COMPLEX
combines 35 Thin and 55 Roman. • COPPER FIRMING MIST
• CREAM CLEANSER
• “SHEALD RECOVERY BALM” • ECLIPSE SPF 50+ (PerfecTint Beige)
™
®
combines 35 Thin and 55 Roman. • EXTREME PROTECT SPF 30
®
• EYE COMPLEX
• “GENEXC SERUM” • FIRMING COMPLEX
written out in 35 Thin but does not • FOAMING ENZYME MASQUE SYSTEM
include the trademark symbol. • ® SERUM
• HYDRA-COOL SERUM ®
• “PerfecTint Beige” • HYDRA-INTENSIVE COOLING MASQUE
®
35 thin, but not in all caps. • INTENSIVE RESURFACING MASQUE
• LIP POLISH
• MASSAGE SILK (UNSCENTED, LAVENDER, BLOOD ORANGE)
FACIAL PROTOCOL NAMES • MOISTURIZING COMPLEX
• NECKPERFECT COMPLEX ®
EXFOLIATING CLEAR SKIN FACIAL • POLY-VITAMIN SERUM ®
EYE BRIGHT TREATMENT • PRO-HEAL SERUM ADVANCE ®
®
HARMONY FACIAL • PRO-HEALTH SERUM ADVANCE (CANADA/MALAYSIA)
®
FOAMING ENZYME TREATMENT FACIAL • REJUVENATING MASQUE
HONEY ENZYME FACIAL • REPARATIVE MOISTURE EMULSION
FIRE & ICE FACIAL • SHEALD RECOVERY BALM
™
INTERACTIVE EXPERIENCE FACIAL GUIDE • SUPER SERUM ADVANCE ®
• TRI-ACTIVE EXFOLIATING MASQUE
• WARMING HONEY CLEANSER
TREATMENTS • WHITE LIGHTENING COMPLEX
®
• WHITE BRITE COMPLEX (CANADA/SOUTH AFRICA)
PRODIGY PEEL P2 SYSTEM • WHITE LIGHTENING SERUM
®
PRODIDY PEEEL PRO P3 SYSTEM • WHITE BRITE SERUM (CANADA/SOUTH AFRICA)
• YOUTH COMPLEX ®
• YOUTH EYE COMPLEX ®
• YOUTH INTENSIVE CRÈME ®
• YOUTH LIP ELIXIR
• YOUTH SERUM
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