Page 41 - 2021BrandGuide
P. 41

ON-BRAND CONTENT CREATION















            BRAND VOICE


            •    Copy should be engaging and
              educational.
            •  Utilize product focused talking points.
            •  Utilize hashtags that build an active
                iS CLINICAL community in your market.
            •  Include English in captions, in addition
              to your territory language.











            IMAGERY

            Design elements that are brand relevant
            include:


            •    Clean backgrounds that are light and
              bright.
            •  Botanicals & ingredients; must relate to
                product ingredients being mentioned
              or featured.
            •  Scientific imagery, such as lab coats,
              beakers, flasks.


























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