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PRODUCT CATEGORIES
FOUR STEP REGIMEN STEP BUBBLES
Products have a primary and/or secondary
benefit(s) that follow the regimen application steps
of Cleanse, Treat, Hydrate and Protect. Products
and facials that are only available to professionals
do not fall under these regimen categories.
(Single category)
The primary benefit bubble icon is always Blue
PMS 2738 C. The secondary benefit(s) bubble icon
is always Blue PMS 2738 C at 30% tint. Benefits
that do not apply to a product are always Black at
25% tint. Step numbers are always 100% White.
USING PRODUCT CATEGORIES
Use Fruitger LT Std when categories are written
out. Use a comma and/or the ampersand when a
product has multiple categories.
(Multiple categories)
PMS 2738 C PMS 7681 C
CMYK: 100 98 11 10 CMYK: 43 27 6 0
RGB: 0 11 140 RGB: 147 167 203
(Professional category)
30% Black tint
RGB: 199 200 202
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