Page 15 - 2021BrandGuide
P. 15
LOGO: MEANING
SIGNIFICANCE
The iS logo was designed to be
representative of the diverse
qualities and attributes embodied
by our brand and company.
iS SYMBOL ATTRIBUTES ASSOCIATIONS
The color blue Water, sensitivity, healing
The color silver/white Luxury, sophistication, cutting edge, contemporary, clean
The shape is round Circle, continuous, never ending, the World
iS letters are not confined Limitless, infinity, all encompassing
Lower portion of symbol Drop of water; moisture, healing
S portion of symbol Yin and Yang, balance, wholeness
12
