Page 12 - 2021BrandGuide

INTELLECTUAL PROPERTY

WORDMARKS & SYMBOLS

Our wordmark and symbols are a part of the
visual representations of our brand. This is why
it is essential that we treat them consistently.

GENEXC SERUM
(PRIMARY LOGO)

The height of the word SERUM is equal to the ®
cap height of the GENEXC logo when written in SERUM
Helvetica Neue LT Std.

GENEXC SERUM
(SECONDARY LOGO)
®
Use Helvetica Neue LT Std 45 Light for the
word SERUM.
SERUM
NOTE: Only the wordmark logo design is
trademarked, NOT the word GENEXC when
it is written/typed out.

Extremozyme ®
The mark consists of a shield icon with a
diagonal DNA helix shape.
Use Blue PMS 2738 C and 100% White.

NOTE: Only the word Extremozyme is
®
trademarked, NOT the symbol associated
with it.

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