Page 13 - 2021BrandGuide
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INTELLECTUAL PROPERTY
ADVANCE+
The mark consists of the word “ADVANCE” in capitalized ADVANCE ®
letters beside a plus symbol within a shaded circle. The
height of the ADVANCE+ symbol is equal to the cap height
of the product name.
ADVANCE ®
Use Orange PMS 21 C for the ADVANCE+ symbol when
the product name is Blue PMS 2738 C.
Use 100% Black for the ADVANCE+ symbol when the
product name is 100% Black.
(Usually applies to multi-language inserts and the
ingredient panels.)
FIRE & ICE FACIAL LOGO
The FIRE & ICE FACIAL logo is usually placed on
dark backgrounds. Strive to maintain the same
amount of clear space as described for the
primary iS CLINICAL logo.
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