Page 14 - 2021BrandGuide

INTELLECTUAL PROPERTY

TRADEMARKS US REGISTERED MARKS

Trademarks that are part of the outlined, official • ADVANCE ®
logos should always appear as provided. • Extremozyme ®
• PerfecTint ®
As a general rule, the TM and ® symbols should • ®
®
be superscripted and made at least 2 pt sizes • EXTREME PROTECT SPF 30
smaller than the product name pt size and align • HYDRA-COOL SERUM ®
to the cap height. The font and weight should • NECKPERFECT COMPLEX ®
match the product name. • POLY-VITAMIN SERUM ®
• PRO-HEAL SERUM ®
When trademarked words, phrases or names are • YOUTH COMPLEX ®
written out, the ® or TM must appear on the first • POLY-VITAMIN SERUM ®
mention of the trademarked word or phrase on • WHITE LIGHTENING ®
each page/panel of each document. After that, • YOUTH COMPLEX ®
the registration marks may be omitted for the • YOUTH EYE COMPLEX ®
remainder of the page. On the next page/panel, • YOUTH INTENSIVE CRÈME ®
registration marks must be added once again to • YOUR SKIN...OUR SCIENCE...Pure Chemistry ®
the first mention of the trademarked word or
phrase, and so on. ADDITIONAL TRADEMARKS

DO: • SHEALD RECOVERY BALM
™
• Use the entire word, name, or phrase as
trademarked, with no alterations.
(e.g. HYDRA-COOL SERUM is a great product Note:
®
for hydrating the skin...) Both INNOVATIVE SKINCARE and iS CLINICAL
are registered trademarks. These trademarks are
identifiable and have history in the marketplace.
DO NOT: Therefore, we DO NOT include the registration
mark in conjunction with these words and logos
• Alter the placement of the trademark (e.g. except for specific use requirements.
EXTREME PROTECT SPF 30 )
®
• Cut short a trademarked word, phrase, or
name (i.e. HYDRA-COOL is a great product for
®
hydrating the skin...)

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