Page 21 - 2021BrandGuide
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TAG LINE
PROPER USE OF TAGLINE
The tagline is a thought-provoking way to brand
our company. It should be used on all marketing Pure Chemistry
materials that promote the company, our
iS CANCER CARE program, and the iS CLINICAL
brand as a whole (e.g. product leave behind cards,
prospecting booklets). The color of the tagline is Pure Chemistry
dependent on where it is used and whether it is
promoting the brand, the company, or a program
(e.g. it may be written in PINK PMS 227C for
iS CANCER CARE materials). Pure Chemistry
The tagline should not be used on marketing
materials that are too small to place it in an Pure Chemistry
aesthetically pleasing way.
Always use the outlined versions provided by the
INNOVATIVE SKINCARE Marketing Department.
Clear Space: Always try to use 1/4” clear space
around the logo. Pure Chemistry
Pure Chemistry
COLOR & USAGE
The Primary logo color is Blue PMS 2738 C. For a dark Pure Chemistry
background, the secondary choice is 100% White. The
third option is Metallic Silver PMS 877 C, which looks
gray in digital output. For one color print collateral
reproductions, the logo is 100% Black.
Pure Chemistry
The pink version exists for iS CANCER CARE use
only, and is PMS 227 C.
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