Page 26 - 2021BrandGuide

FONTS

All fonts below are available for download in
the iS CLINICAL Marketing Library at: https://
isclinical.com/marketinglibrary/library/fulllist/

PRIMARY FONT

Helvetica Neue LT Std
35 Thin Aa Bb Cc Dd Ee Ff Gg
Hh Ii Jj Kk Ll Mm Nn
Helvetica Neue LT Std, 35 thin is to be used Oo Pp Qq Rr Ss Tt Uu
on the COMPANY NAME, BRAND NAME,
and PRODUCT NAMES. This font should be Vv Ww Xx Yy Zz
used as the FIRST choice on all packaging,
marketing pieces, web and print. 1 2 3 4 5 6 7 8 9

Helvetica Neue LT Std Aa Bb Cc Dd Ee Ff Gg
45 Light
Hh Ii Jj Kk Ll Mm Nn

Helvetica Neue LT Std, 45 Light is to be used Oo Pp Qq Rr Ss Tt Uu
as a SECOND choice on packaging, marketing
pieces, web and print ONLY if first choice is Vv Ww Xx Yy Zz
not legible and/or for printing restrictions. 1 2 3 4 5 6 7 8 9

SECONDARY FONT

Fruiter LT Std Aa Bb Cc Dd Ee Ff Gg
45 Light Hh Ii Jj Kk Ll Mm Nn

Fruiter LT Std, 45 Light is to be used on ALL Oo Pp Qq Rr Ss Tt Uu
OTHER COPY. This font should be used as Vv Ww Xx Yy Zz
the FIRST choice on all packaging, marketing
pieces, web and print. 1 2 3 4 5 6 7 8 9

Fruiter LT Std Aa Bb Cc Dd Ee Ff Gg
55 Roman
Hh Ii Jj Kk Ll Mm Nn

Fruiter LT Std, 55 Roman is to be used as a Oo Pp Qq Rr Ss Tt Uu
SECOND choice on all packaging, marketing
pieces, web and print ONLY if first choice is Vv Ww Xx Yy Zz
not legible and/or for printing restrictions. 1 2 3 4 5 6 7 8 9

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