Page 24 - 2021BrandGuide

SPELLING & GRAMMATICAL PREFERENCES

HYPHENATION DO NOT HYPHENATE

General rules: Clinically proven Photoaging
Hyphenate two or more words when they come Clinically validated Makeup
before a noun they modify and act as a single idea Deep cleans Reapply
(compound adjective). Hyperpigmentation
E.g. Dermatologist-tested serum, long-term results, Photoprotection
under-eye circles. Scientifically advanced
When a compound adjective follows a noun, a
hyphen may or may not be necessary. See particular
preferences below. HYPHENATE THE FOLLOWING:

All-physical Under-eye
SPELLING PREFERENCES Age-defying Dermatologist-tested
Anti-inflammatory Hydroquinone-free
Smooth Antioxidant-rich (or any other
Smooths Blemish-prone ingredient-free)
Soothe Deep-cleanses Pre-procedure
Soothes Long-term and the phrase
Skin care Paraben-free "pre- and post-
Regimen Post-peel procedure"
Post-procedure
Re-epithelialization

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