Page 25 - 2021BrandGuide
P. 25
CAPITALIZATION
CAPITALIZATION OF INGREDIENTS
Ingredient names should not be capitalized unless
they are being used in a title or header (e.g. vitamin
C, copper tripeptide-1, laminaria digitata extract,
papaya extract, etc.).
Exceptions include ingredients with proper nouns
in their names, (e.g. Norwegian kelp extract,
Brazilian blood orange, etc.).
CAPITALIZATION SPECIFIC
TO iS CLINICAL
INNOVATIVE SKINCARE should always be all
upper case letters as written.
iS CLINICAL’s PowerPoint presentations should
always be upper case, except for the i at the
beginning. iS CLINICAL’s product names should
always be upper case letters.
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