Page 29 - 2021BrandGuide
P. 29

IMAGE USE














            GENERAL                                                GROUP PRODUCT SHOTS


            All INNOVATIVE SKINCARE imagery is to be               Group product images are to be created by the
            used as provided, without alteration. Rendering        corporate headquarters ONLY. Group product
            product imagery in 3D is not permitted. Company        images are to be used as provided by the
            imagery is not to be combined with imagery from        marketing department, without alteration. Do
            any other brand or company, unless approved in         not add or remove products from group product
            writing. Examples include, but are not limited to:     images. Do not add or remove backgrounds from
                                                                   group product images.


            •      Pieces that distinctly separate
             INNOVATIVE SKINCARE imagery
             from other sections of the piece
             (e.g. a partner newsletter where
             iS CLINICAL imagery has its own
             distinct section).

            •  The addition of an Authorized
             Partner or Distributor’s logo to
             marketing materials in a size that
             is less than or equal to the iS
             CLINICAL/ INNOVATIVE SKINCARE
             logo and does not touch or
             interfere with any design elements
             of the piece.

            •  Pieces that distinctly separate
             INNOVATIVE SKINCARE imagery
             from other sections of the piece
             (e.g. a partner newsletter where
             iS CLINICAL imagery has its own
             distinct section).
























                                                             26
   24   25   26   27   28   29   30   31   32   33   34