Page 9 - 2021BrandGuide

COMPANY & BRAND

COMPANY VS. BRAND

All references to the company as a whole should

refer to INNOVATIVE SKINCARE.

Examples include:

• Materials for our various programs such as
™
™
iS CANCER CARE and iS UNIVERSITY INNOVATIVE SKINCARE

• Employees of INNOVATIVE SKINCARE.
(COMPANY NAME)
All references to the brand of products that we

create should refer to iS CLINICAL:
• B2B sales materials
• Consumer-facing collateral
• Packaging

SPECIFICATIONS

The name of the company is INNOVATIVE
SKINCARE.

The name of the brand is iS CLINICAL.

x The line may be referred to as iS CLINICAL iS CLINICAL
or iS CLINICAL by INNOVATIVE SKINCARE.
(BRAND NAME)
x The iS should always be pronounced as
a word, NOT as individual letters. (e.g. “This
is great!")

x Neither INNOVATIVE SKINCARE nor iS
CLINICAL should ever be shortened or
replaced by an acronym. These acronyms
promote confusion and do not support clear
communication.

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